Advertising Specialty

Advertising Specialty, Bizarre Promotions Bizarre Promotions Inc. has helped thousands of customers with their advertising specialty needs for over 16 years. The Advertising specialty is available in low cost to high-end custom advertising specialty – Bizarre Promotions has over 750,000 advertising specialties to fit any budget.

Your marketing should include advertising specialties, your business, club, organization, school, association or message is more powerful using advertising specialties that reflect your mission.

Customers Will Coming Back If You Use an Advertising Specialty

Giving advertising specialties to customers will set you apart from your competition. A super advertising specialty is the key to keeping your name in the face of current customers. Thanking them for their business is also a great way to use advertising specialty.

Customers who receive a killer advertising specialty, will return sooner and more often then those who don't receive an advertising specialty. They also spend more money than customers who receive coupons instead of an advertising specialty. So when choosing a good advertising specialty for your campaign or event be sure your choice is used by your targeted recipient.

An Advertising Specialty tied into National Event is powerful

Thousands of organizations set aside specific days, weeks and months for recognition of social, political, cultural and historical events and causes. Using promotional products for these occasions offer a great opportunity to promote your business, organization or product.

Prospecting with Advertising Specialty

When prospecting for new customers a cool advertising specialty will make a potential customer think of you and your company before a company that did not leave them with a advertising specialty.

Tradeshow results are better when a great Advertising Specialty is used

Tradeshow exhibitors that give prospects a great advertising specialties are the most successful. Simply attending the tradeshow and just handing out business cards will not make you stand out from others doing the same thing.

Show your staff you care with a winning Advertising Specialty

Employee recognition is another great way to distribute the advertising specialty. Showing your employee’s that their hard work has been noticed and is appreciated will increase over all moral and productivity, while also promoting your business with promotional products that are used throughout the year.

A targeted Advertising Specialty will help in your brand building

Most of us relate brands with large fortune 500 companies, but even a small businesses should use a advertising specialty in their branding techniques. Branding often takes many years to build – using a excellent advertising specialty will dramatically reduce the time it will take to have your brand remembered or thought of in relation to your products or services.

Dollar for Dollar using a incredible advertising specialty in your marketing and advertising efforts will boost the response of all your marketing campaigns.

Not Another Calendar! - Choose a Advertising Specialty That Sells

By Cathy Stucker

As I was searching through a kitchen drawer the other day, I found dozens of pens, pencils, letter openers, sticky-note pads, oversized paper clips, rulers, dental floss, calendars, magnets, whatsits and thing-a-ma-bobs, each with the name of a business on the front. In looking through my "collection" I discovered some things I love and use and others that I can't imagine why I picked them up. Some, I'm not even sure what they are!

They are all known as a advertising specialty. You know, those giveaways that are going to bring customers swarming to your door. A advertising specialty can put your name in front of prospective customers and keep it there. That way, your name can be on their minds and in front of their faces when they decide to buy. But too often, they don't work the way you expected them to.

The trick to using a advertising specialty effectively is to understand who your customers are, what they value, how they will use your giveaway, and where they are when they make a buy decision.

Pizza delivery restaurants give out lots of refrigerator magnets. Where are you when you decide to order a pizza? You probably just looked in the fridge for something to fix for dinner, didn't find anything and are closing the door. At that moment, you spot a magnet and say, "Pizza!" Some of the magnets even come with detachable coupons.

Where will your customers be when they make a buy decision? At home, at the office, in their cars, on the phone, at the computer . . .use a specialty that should be in front of them there.

Or maybe you just want something that they will use a lot to keep your name in their minds. A mug. Or something like a wall calendar where your name will be in front of them 365 days. (366 in a leap year!)

However you hope to influence your customers, make sure you choose an item they will actually use. Will they want another ball point pen, pocket calendar, or stress ball? How many wall calendars do they get from other sources? Will yours be one they are willing to put up on the wall? Does your item look or feel "cheap" or of poor quality? If so it won't give a good impression of your business.

If you use a advertising specialty, choose something that is unique, doesn't look cheap, may be used by your customers, and should be nearby when they make a buy decision. That doesn't mean you have to give away expensive items. A couple of my favorites are ball point pens. One, from British Airways, has a clip that folds out to look like wings on a plane. It's not great to write with, but it's really cute. Will the pen cause me to fly British Airways? Probably not, but it is one more positive impression I have of their airline.

Want to try something a little different? Why not get tote bags, t-shirts, sports bottles, or other items made up and sell them. If you have a clever logo or slogan, people might be willing to pay. For example, the National Museum of Funeral History in Houston (yes, a museum about funerals) sells mugs and more with their slogan, "Any day above ground is a good one." If you are actively creating a brand people respond to, you might be able to start a whole new product line. One source for image products is http://www.cafepress.com.

Oh, one last thing about using a advertising specialty. You have to actually give them out. Buying them and leaving the box in the closet won't bring you a single customer.

Copyright Cathy Stucker. As the Idea Lady, Cathy Stucker can help you attract customers and make yourself famous with inexpensive and free marketing ideas. Get free tips, articles and more at http://www.IdeaLady.com/.

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