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Calendar Case Studies
Heart Computer Corner - 5054
A group of hospitals and clinics wanted a product to
hand out to heart patients throughout the year. They wanted
something that would remind their customers of the hospitals
and their cardiac departments. Their promotional products
distributor suggested using a calendar, because the hospital
or clinic's name would be in front of the patient for an
extended period of time.
When the customer saw the 5054 Heart Computer Corner, they
knew that they had the perfect gift for their patients. The
hospital system ordered 10,000 of the computer corners, and
they were distributed to the cardiac departments of all
their hospital and clinic locations. Each patient who had an
appointment with a cardiologist received a calendar.
The director of marketing for the hospital system noted that
customers appreciated the calendar gift. Many also commented
that having their hospital or clinic's phone numbers and web
addresses on it made scheduling appointments easier.
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