Pen

Pen, Bizarre Promotions Bizarre Promotions Inc. has thousands of satisfied customers that have used a pen in their marketing campaign. With over 16 years in business we know that a pen is one of the best promotional products dollar for dollar.

From the low cost pen to a high-end custom pen – Bizarre Promotions has over 750,000 promotional products to fit any budget, with a huge selection of pens.

When marketing using a great pen, your company, club, institute, school, association or just plain old text message will have more impact using a cool pen that promotes your message.

The second best selling promotional product is the pen.

Pens account for 10% of promotional products sales – second to wearables, which is the number one selling promotional products category at just under 30% - calendars are a close third with just over 7% of the promotional product market. Unlike wearables - which average cost per item is around $18.00 – a low cost pen imprinted with your message can run from .15 to .40 each – stretching your advertising dollars and maximizing your impressions per dollar spent.

A good writing pen is said to have 7 different users.

We all use the mighty pen just about everyday of the year – image your logo on a pen that is used day in and day out – only a Custom Imprinted Calendar gives your logo as much exposure, when compared to the pen. But again the cost per unit is much less with a pen. Another plus to consider, the average pen will have up to 7 different users in each pens lifetime.

More than likely you have walked off with a pen that was not yours. It happens all the time and is welcomed by advertisers wanting to maximize their marketing exposures by using the almighty pen.

Keep Customers Coming Back With a Clever Slogan on your Pen

Giving a pen to your customers will set you apart from your competition. An interesting or funny slogan or statement will make your pen standout and get noticed. Keeping your name in front of current customers is the key to repeat business and the multi functional pen will get the job done.

Enhance Tradeshow results giving away a remarkable Pen

Tradeshow exhibitors that give prospective customers a great pen are the most successful. Simply attending the tradeshow and just passing out business cards will not set you a part from others doing the same. It’s a fact – tradeshow attendees love free stuff. Using an inexpensive pen at your tradeshow booth can maximize the exposure of your business. A pen is something that is functional to the recipient and cheap for your company to give-a-way.

The Pen has multiple functions A pen can emerge as an advertising chameleon working for you in many ways. The Pen can create company awareness and promote safety to employees. A slick Pen promotion can provide incentives for distributors and boost overall sales. A Pen will create enthusiasm for a service or product introduction.

The pen, when used in a marketing campaign, will capture the media's attention or can be used to thank employees and customers alike. When it’s all said and done a pen is a very cost effective way to stimulate any advertising promotion. Once you have disbursed a pen your advertising message will be seen on that pen several times everyday.

A Pen featuring a custom imprint can be found anywhere you look. Take a moment right now and look around your desk, your office or your home – you are sure to find a pen or two with a custom imprint - why because they work. It’s just that simple a pen is powerful and is cost effective. When searching for a promotional product that has a history of success, consider using a pen.

Promotional Pen:
Writing Your Edge In Business
by Trevor Marshall

Pens are used by almost everybody, from students, professionals, housewives, company executives and virtually in any type of job. Therefore making a promotional pen that contains the company logo, a product name, a company design and any marketing idea that a company wants the public to see is definitely effective. It reminds your customer of your company each time the pen is used. Promotional pens could be used as low-cost promo at the point of sale or as a better-quality promo pen a consumer will keep and use everyday. Promotional pen are perfect giveaways for corporate events, launchings, tradeshows, exhibits and other marketing activities.

The business of making promotional pen is very challenging. It should answer the very question a prospective client will ask you. "Why would we choose your company to make promotional pens for us?" or "What makes you different from others who are also into promotional pen business?" Likewise, if you are part of a company that is looking for potential suppliers of promotional pens, you should be very careful in choosing one.

The goal should always be to develop a promotional pen that will meet or even exceed the client's expectations.

Here are some tips that draw a line between a promotional pen that brings more profits to a company and a promotional pen that could lose sales for the company.

1. Quality

The promotional pen that you create can make or break a company. When your pen breaks easily and loses ink easily, that reflects the quality of products or services of the company it represents.

The product development of these pens should make use of state-of-the-art technologies. It should have a quality control system that assures that there will be no promotional pen below quality standard that should be delivered to a client.

The quality and quantity of the pen produced always depends on the budget allotted by a client. A supplier should always give the clients the best for what suits their budget.

2. Planning

Making a promotional pen should be carefully planned. This includes precisely knowing what the needs of the clients are and defining a product that meets those needs. You should know the target market of the promotional pens. If these pens are for students, you can make them useful by adding red, blue and black ink buttons in each pen. Are these promotional pens for a company's sales force? Then, the pen should reflect the company logo, colors and should reflect elegance and class to impress the company's clients.

There should be constant communication and monitoring throughout the planning process between the company and the client.

Client Needs

Adaptation to constant changes in clients' needs should be very important. A promotional pen company should continually look for new designs and features that marketing companies are looking for. It should be a never ending process to improve your product.

Product Manufacturing

Workers are a key part of production. Every order is a custom order, therefore the employees should be very much aware of their personal responsibility for product quality and take pride in producing them. There should be constant productivity and quality trainings to maximize the skills of the workers and the potential of the company's equipments and resources. The morale of workers should be high to reflect high quality products. There should be an effective mode and system of communication between the management and the workers to address various problems of the workers.

Types of products

A potential client will always be impressed if you can offer a wide variety of pens.

Examples of which are:

Ball point pen, Biodegradable Pen, Executive Pen, Fibre Tip Pen, Fineliner Pen, Fisher Space Pen, Fountain Pen, Gel Pen, Laser Pen, Mechanical Pencil, Multi Function Pen, Pen Set, Pen and Pencil Set, Pen Refill, Recycled Pen, Retractable Pen, Security Pen, Souvenir Pen, Stationery Pen, Twist Action Pen, and lots more.

Product Improvement

In making custom-made promotional pens, research and development is vital in making a company better than the competitors. There should always be new features, techniques, innovations that you can offer a client. New design, a different color, shape, engraving or even a special type of ink can easily give your company a client's nod of approval.

Integrity and Professionalism

Two of the most important traits in any business relationship are integrity and professionalism. You should always keep your word to a client and be prompt in their deadlines. Make sure you deliver what they want and when they want it.

The key to marketing your promotional pen business is to make your customer happy and for sure your endeavor will be a success.

About the Author
For more great promotional pen info and advice check out: http://www.weknowpens.com