20 Captivating Marketing Statistics That Will Drive Your Business.
Marketers will use dynamic content to deliver highly personalized experiences to the right audience at the right time.
What to Expect
In 2014, marketing teams will spend $135 billion dollars on new digital marketing collateral.
78% of CMOs think custom content is the future of marketing.
Internet advertising will make up nearly 25% of the entire ad market by 2015.
Trends in the Marketing Mix
Social media– Social marketing budgets will double over the next 5 years.
Email– Emails with social sharing buttons increase click through rates by 158%.
Content– Nearly 50% of companies have content marketing strategies.
Events– 67% of B2B content marketers consider event marketing the most effective strategy.
SEO– 33% of traffic from Google’s organic search results go to the first item listed.
PR– 73% of reporters think press releases should contain images.
PPC– 72% of PPC marketers plan to increase PPC budget in 2014.
What to Consider for Your Digital Audience
52% of all marketers have found a customer via Facebook in 2013.
B2B companies that blog generate 67% more leads than those that don’t.
43% of all marketers found a customer via LinkedIn.
On 2013, 55% of marketers worldwide increased digital marketing budgets.
Customer testimonials have the highest effectiveness rating for content marketing at 89%.
Videos on landing pages increase conversions by 86%.
65% of your audience are visual learners.
Inbound marketing delivers 54% more leads than traditional outbound marketing.
Visual data is processed 60,000 times faster by the brain than text.
I’d love to hear how you have been sucessful with any of these in 2013 and what your plans are for 2014 – post a comment below.
To Your Success!