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24 Twitter Marketing Tips

April 28, 2014 By Tim Somers Leave a Comment

24 Twitter Marketing Tips in under 140 characters

Don’t think about what you’re selling, think about what the market is buying.

Nothing is ever single-purpose – get creative about uses, formats, vehicles and distribution channels.

Avoid “me-too marketing” – build your plans based on biz need, not what your competitors are doing.

“That’s how we’ve always done it” isn’t a marketing strategy. Test your sacred cows. Make it your #NewYearResolution.

First impressions matter – make sure presentation and packaging match the offering. It’s a critical investment.

You are doing A/B testing right? Check out the great resource @WhichTestWon. #optimization

Set your project up for success – develop a creative brief to help your project stay organized, on time, and on budget.

Don’t confuse skills and tools. Quality #content & compelling delivery come first – the tool is just an enabler.

Make sure your #PowerPoint presentation tells a compelling story – outline first, THEN build your slides.

Find a #content balance between “free” for #SEO and gated for #leadgen – both are important.

No resources to create a full #infographic? 1-2 stats/charts can make a shareable graphic that tells a good story.

Need to freshen up your #leadgen #content? Instead of a lengthy white paper, create a to-the-point tip sheet.

#B2B writing doesn’t have to be boring. Make it easy for your audience: be clear, be concise, and be human. #content

Need new #content fast? Summarize an existing white paper and transform it into a handy checklist.

Maximize your content’s value: build a #content map to align your collateral w/the sales process (and ID holes).

Don’t let typos detract from your message. Proofreading out loud is the best way to catch errors. #content

Chunk up your long-form #content and re-purpose it for email, #socialmedia, and other channels.

Improve your product demos. Don’t show features – tell your story with user scenarios that show how needs are met.

Don’t skip #webinar rehearsal even if presenters know the topic cold; transitions can trip you up – practice makes perfect.

Don’t have the time/resources to manage a full-blown #webinar? Produce a short #podcast instead.

When it comes to #events, absolutely everything shapes the experience – do sweat the details.

#PPC ain’t cheap anymore. Invest in it as an ongoing program and continuously manage & optimize for max ROI.

Provide a reason to follow your #LinkedIn company page – use status updates to promote your news and #content.

Prospects don’t #search on your messaging – optimize based on how THEY think. #SEO #SEM

Maximize ROI from #PPC campaigns: don’t just link to your home page – build targeted landing pages & track conversions. #SEM

Tim Somers
Bizarre Marketing

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Testimonials

I have been using Bizarre's services for years, and it's a pleasure to work with Tim. He is a true professional and has become a friend along the way in support of my non-profit organization. His promotional items and printing services are top-notch. Thanks, Tim, for making us look so good :-) !

Wilheimina Long Youth Matter Inc.    Website   

A big thank you to Tim and the entire team at Bizarre Marketing. We switched to them after an unsatisfactory experience with a competitor and we are very thrilled with the end result! We'll definitely be using Bizarre Marketing in the future and highly recommend them.

Tricia Cawley Heritage Automotive Group    Website   

I met Tracy Hill at a networking event over a year ago and now cherish our relationship! She is the ultimate professional with a passion for helping other businesses grow. Her follow-up is second to none! Tracy is always searching for new ideas and opportunities for her clients. I highly recommend Tracy and Bizarre Marketing for your promotional items!

Cindy Hancock, Oasis In-Home Care    Website   

Thank you Tracy! It's great to have you as a local resource for my marketing items. Ordering couldn't have been easier and I appreciate your follow up. Jerry

Jerry Moore, O'Rear & Associates    Website   

Tracy Hill is wonderful, and is a great resource for all business owners. Tracy helped me get Style Books with my logo embossed on them, and I couldn't be happier with them. She worked with me and the vendor to make sure everything was perfect. Her customer service and follow-up was wonderful. I would highly recommend working with Tracy to any business owner needing marketing materials/promotional products!

Katie Rushton    Website   

Tim: Just like when one of my gift baskets arrives and you're so excited when you open the box and you're seeing something magical for the first time--that's how I felt when I saw those magnets. You did a fabulous job!

Mary Lewinski, Extra Special Baskets    Website   

I would like to thank Tracy Hill for a fantastic job. I had a huge networking event fast approaching and I needed promotional items for my vendor table. Tracy was able to recommend several options and cleaver ideas. We were able to place my order and I received the items in time for my event. I ordered pens and they look amazing.

I would highly recommend Bizarre Marketing and I would definitely recommend Tracy, she is the BEST!

Valerie Priester    Website   

I am so happy with my pens and business cards. I was like a kid in a candy store when I saw my pens (pink no doubt). My business cards are amazing - I finally got official cards with my logo, no more generic cards (they served their purpose). Tracy Hill was my representative and she is the absolute BEST! She helped me with ideas for an upcoming event and ensured everything would arrive on time for event.

Valerie Priester - Victorious Life Coaching    Website   

Thank you Tracy for helping me with our health fair. The Large insulated bags were a hit and are of very high quality. The pin wheels with our name on the handle were a hit as well with the children and the parents.

Sharon Gonzales    Website   

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