Here in Michigan you could say we skipped right over spring and dove into summer, the season for company outings, golf tournaments and many other types of company outdoor events. All of these types of events are great venues to use promotional products to expose your brand. You can use them as giveaways or even raffle them off to raise funds for a local charity. Below I have outlined three simple keys to consider when choosing your promo items this summer.
#1 Dynamic Giveaways Stand Out
You must stand out from the norm; most will give out the same old same old. If you have been to any event like a golf outing you surely received some worthless promotional gizmo that you trashed before you even left the event. Step it up and provide a dynamic giveaway, for example don’t just provide a plain cooler, raffle off a rolling cooler with speakers and an iPod port.
#2 Make It Useful
Your event promotional giveaway should be an item that is useful. Your marketing dollars will stretched to the max if the item you give can be used almost every day by the recipient. Some good examples are custom printed Lip Balm, Post-it Note Pads or a Pen with a built in USB drive.
#3 – Be Relevant
The promotional product you select must have some relevance to it. Your marketing message and or your brand should be tied into the item you choose. It should be fun, cleaver, dynamic, useful and relevant. This will give you the most bang for your marketing buck.