3 Ways To Stay Connected With Your Customers
Staying connected with your customers is extremely important, particularly in today’s world of smartphones and always-on internet connections. People have come to expect quick responses to their questions or problems, and they want to be able to interact in any number of ways. In this article we’re going to look at three ways you can stay connected with your customers (and potential customers).
The first strategy is to provide all your relevant contact information on your website. You want to have everything listed there:
– Phone number
– Email address
– Twitter profile
– Facebook Page
– Physical address
Make it easy for your customers to find their favorite way of contacting you as soon as they land on your website.
This information should also be provided in a “mobile” format that can be easily accessed on a smartphone like the iPhone or Blackberry.
The majority of people who visit your site using those devices are looking for contact information, so make it easy for them to find, in a format that’s easy to read on those devices.
Social media is another important strategy for staying connected with your customers. This includes websites like Facebook and Twitter.
Over the last several years, these sites have become extremely important because so many people use them to communicate.
If your company doesn’t have a Facebook Page or a Twitter account, you could be losing a lot of potential customers who prefer to check you out that way.Social media is an important strategy for staying connected with your customers Click To Tweet
And having those in place means you’ll be able to reach a huge audience. Facebook has over 1 billion active users at last count – chances are a lot of your customers are part of that number.
Finally make sure you have a company presence on review websites like Yelp.com. These sites let people rate and review businesses in virtually any market. If you aren’t managing your brand in these places, you’ll never know what people are saying about you.
If bad ratings or reviews come up, deal with them as quickly as possible. You don’t necessarily want to have them removed, but you want to be seen as proactive in getting problems sorted out. That will go a long way to building trust with other people who are researching your business in these places.
If people see that you’re actively trying to fix the problem, that is often as good or better than not seeing any problems at all.
Tim Somers ~ Bizarre Marketing
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