4 reasons why promotional giveaways work well in trade shows and conferences Guest Post By Tim Brown
Trade shows and conferences are held for the express purpose of bringing together every kind of producer, manufacturer, supplier, and consumer of an industry, so that everyone can gain by sharing information with the public, and also for launching of new products, systems, and services in a big way. The companies that sponsor or participate do so to make their presence felt both in the market and among their target audience.
What is a giveaway?
Giving away of gifts and mementos at such industry events has become the norm. The giveaways, which can be anything small and utilitarian is embossed with the company name, logo, milestone, or the latest products image. The main motive is the announcing of an organization’s latest achievement or significant milestone, which is then distributed to the visitors so that they carry home a souvenir and remember the company and its product later.
Most common giveaways are small and relatively less expensive items like pens, key chains, lighters, Frisbees, or stress balls. Some companies might up the ante and give away diaries, digital clocks, alarm clocks, T shirts, etc. But these kinds of more expensive items are usually not given to the public, but to other industry people like manufacturers or suppliers. These items are meant to be of use and value to the people receiving the gifts and are supposed to be reminded of the company and its products or services at a strategic time.
Sometimes, these giveaways can be highly sought after items since they serve a particular purpose or perform a service which can be quite useful to the industry insiders. Compasses, paper weights, stethoscopes, thermometers, barometers, screw driver sets, etc. are some simple examples of such useful giveaways. Like at an hoteliers convention, it might make better sense to give away holiday packages. Likewise, at a restaurateurs convention, a dinner for two is a great idea.
There are some companies and industries that go out of their way to come up with unique ideas for giveaways. There was this one company which installed a slot machine and issued some complimentary chips for people to play; the game was designed with the company logo, and the company’s products were to be won as prizes! Giving away gift coupons for your products or services is also a very good idea; so is conducting a lucky draw: get your visitors to drop their cards into a box; tell them that on the last day there will be a lucky draw and the winner will get a surprise gift. Here the benefit is you get plenty of visiting cards for future business contacts. Though there are many conventional giveaways, the one quirky novelty item will become a conversation piece, and the company will get its money’s worth for years to come.
Giveaways are a great way to promote your business – especially when someone has met you, or used your service. Part of our end-of-service routine is to leave a giveaway that sits next to the phone. Once we are sure that the customer has enjoyed our service, we wait for one of their friends to ask: “Do you know anyone that….”, and we pick up more busienss based on personal recommendation.
Tim Somers says
Hey Mike, love that technique – works like a charm. Thanks for stopping by.
However…is there a way to make links to your online content part of that give away? We a re mulling filming a difficult move that most people face, putting it on You Tube, and then having it available for mobile-armed customers to teach them something.
Tim Somers says
Mike, I would us QR Codes on your promo items that link back to your online content – see this post: https://www.promostuff4u.com/blog/trade-show-marketing-with-qr-codes Tim
Jonathan Boutwell says
Yes, free giveways work very well in many times, but we still need consider the cost. anyway, very good way to promote and with low cost.
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