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4 reasons why promotional giveaways work well in trade shows and conferences

June 6, 2013 By Tim Somers 6 Comments

4 reasons why promotional giveaways work well in trade shows and conferences  Guest Post By Tim Brown

Trade shows and conferences are held for the express purpose of bringing together every kind of producer, manufacturer, supplier, and consumer of an industry, so that everyone can gain by sharing information with the public, and also for launching of new products, systems, and services in a big way. The companies that sponsor or participate do so to make their presence felt both in the market and among their target audience.

What is a giveaway?

Giving away of gifts and mementos at such industry events has become the norm. The giveaways, which can be anything small and utilitarian is embossed with the company name, logo, milestone, or the latest products image. The main motive is the announcing of an organization’s latest achievement or significant milestone, which is then distributed to the visitors so that they carry home a souvenir and remember the company and its product later.

Corporate Gifts

Typical giveaways:

Most common giveaways are small and relatively less expensive items like pens, key chains, lighters, Frisbees, or stress balls. Some companies might up the ante and give away diaries, digital clocks, alarm clocks, T shirts, etc. But these kinds of more expensive items are usually not given to the public, but to other industry people like manufacturers or suppliers. These items are meant to be of use and value to the people receiving the gifts and are supposed to be reminded of the company and its products or services at a strategic time.

Industry standards:

Sometimes, these giveaways can be highly sought after items since they serve a particular purpose or perform a service which can be quite useful to the industry insiders. Compasses, paper weights, stethoscopes, thermometers, barometers, screw driver sets, etc. are some simple examples of such useful giveaways. Like at an hoteliers convention, it might make better sense to give away holiday packages. Likewise, at a restaurateurs convention, a dinner for two is a great idea.

Novelty value:

There are some companies and industries that go out of their way to come up with unique ideas for giveaways. There was this one company which installed a slot machine and issued some complimentary chips for people to play; the game was designed with the company logo, and the company’s products were to be won as prizes! Giving away gift coupons for your products or services is also a very good idea; so is conducting a lucky draw: get your visitors to drop their cards into a box; tell them that on the last day there will be a lucky draw and the winner will get a surprise gift. Here the benefit is you get plenty of visiting cards for future business contacts. Though there are many conventional giveaways, the one quirky novelty item will become a conversation piece, and the company will get its money’s worth for years to come.

Tim has been a longtime advocate of promotional giveaways and has written numerous posts on their benefits at customgear.com.au. From promotional caps to pens and t-shirts, Tim has used them all and encourages marketers to develop a proper branding strategy.

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Tim Somers
Bizarre Marketing

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Comments

  1. Mike says

    July 9, 2013 at 12:16 pm

    Giveaways are a great way to promote your business – especially when someone has met you, or used your service. Part of our end-of-service routine is to leave a giveaway that sits next to the phone. Once we are sure that the customer has enjoyed our service, we wait for one of their friends to ask: “Do you know anyone that….”, and we pick up more busienss based on personal recommendation.

    Reply
    • Tim Somers says

      July 9, 2013 at 12:26 pm

      Hey Mike, love that technique – works like a charm. Thanks for stopping by.

      Reply
  2. Mike says

    July 12, 2013 at 1:22 pm

    However…is there a way to make links to your online content part of that give away? We a re mulling filming a difficult move that most people face, putting it on You Tube, and then having it available for mobile-armed customers to teach them something.

    Reply
    • Tim Somers says

      July 13, 2013 at 8:55 am

      Mike, I would us QR Codes on your promo items that link back to your online content – see this post: https://www.promostuff4u.com/blog/trade-show-marketing-with-qr-codes Tim

      Reply
  3. Jonathan Boutwell says

    August 17, 2013 at 4:56 am

    Yes, free giveways work very well in many times, but we still need consider the cost. anyway, very good way to promote and with low cost.

    Reply
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I have been using Bizarre's services for years, and it's a pleasure to work with Tim. He is a true professional and has become a friend along the way in support of my non-profit organization. His promotional items and printing services are top-notch. Thanks, Tim, for making us look so good :-) !

Wilheimina Long Youth Matter Inc.    Website   

A big thank you to Tim and the entire team at Bizarre Marketing. We switched to them after an unsatisfactory experience with a competitor and we are very thrilled with the end result! We'll definitely be using Bizarre Marketing in the future and highly recommend them.

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I met Tracy Hill at a networking event over a year ago and now cherish our relationship! She is the ultimate professional with a passion for helping other businesses grow. Her follow-up is second to none! Tracy is always searching for new ideas and opportunities for her clients. I highly recommend Tracy and Bizarre Marketing for your promotional items!

Cindy Hancock, Oasis In-Home Care    Website   

Thank you Tracy! It's great to have you as a local resource for my marketing items. Ordering couldn't have been easier and I appreciate your follow up. Jerry

Jerry Moore, O'Rear & Associates    Website   

Tracy Hill is wonderful, and is a great resource for all business owners. Tracy helped me get Style Books with my logo embossed on them, and I couldn't be happier with them. She worked with me and the vendor to make sure everything was perfect. Her customer service and follow-up was wonderful. I would highly recommend working with Tracy to any business owner needing marketing materials/promotional products!

Katie Rushton    Website   

Tim: Just like when one of my gift baskets arrives and you're so excited when you open the box and you're seeing something magical for the first time--that's how I felt when I saw those magnets. You did a fabulous job!

Mary Lewinski, Extra Special Baskets    Website   

I would like to thank Tracy Hill for a fantastic job. I had a huge networking event fast approaching and I needed promotional items for my vendor table. Tracy was able to recommend several options and cleaver ideas. We were able to place my order and I received the items in time for my event. I ordered pens and they look amazing.

I would highly recommend Bizarre Marketing and I would definitely recommend Tracy, she is the BEST!

Valerie Priester    Website   

I am so happy with my pens and business cards. I was like a kid in a candy store when I saw my pens (pink no doubt). My business cards are amazing - I finally got official cards with my logo, no more generic cards (they served their purpose). Tracy Hill was my representative and she is the absolute BEST! She helped me with ideas for an upcoming event and ensured everything would arrive on time for event.

Valerie Priester - Victorious Life Coaching    Website   

Thank you Tracy for helping me with our health fair. The Large insulated bags were a hit and are of very high quality. The pin wheels with our name on the handle were a hit as well with the children and the parents.

Sharon Gonzales    Website   

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