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4 Top Tips for Buying Custom Promo Products

February 13, 2013 By Tim Somers Leave a Comment

4 Top Tips for Buying Custom Promo Products By Miguel Leuy

The use of custom promo products continue to grow in popularity. In fact, various promotional items are everywhere. Promotional products have become as integral to any marketing campaign just like business cards. The good news is that using branded products as a promotional tools works. But that is on condition you choose the promo item correctly. Simply put, having your logo or business name on a branded pen, mug, ball, T-shirt or even on a tech gadget will not work wonders if not correctly used. If you are going to buy custom promo items, the 4 tips below will help you choose the right product.

1. Brand a product that will be used regularly

Custom Promo Products

One of the secrets to maximizing returns from branded products is getting them to be used on a regular basis. This will ensure the recipient comes into contact with the product from time to time. People who live, interact or work with the recipient will also be constantly exposed to your logo or business name and may eventually become customers if they see your brand often enough. For you to achieve this, you need to choose an appealing product made from durable material. The product will not only be attractive, it will also last long.

2. Consider the target audience

Apart from the usual factors such as age, gender and social status; you need to decide whether a given branded product is intended for an existing client or a prospective client. Gifts to target an existing customer must be branded differently from gifts and other promo items targeting new or potential customers. This is simply because one needs to be told why they should continue using the product while the other category needs to know the benefits of using your products. It may also be useful to come up with individualized branded products especially if your market segment is localized.

3. The items need to be unique

This is one challenge you will have to face especially in deciding which promo item to use for which audience. The general rule is to use highly attractive promotional products when targeting new customers but to go for products which emphasize function and quality when dealing with existing customers. Both options will work to your advantage and it will be prudent to know which option to go for in a given scenario.

4. Brand many types of promotional materials

You need to have several kinds of promotional supplies at your disposal to give to various people. Do not exclude anyone One promotional method should complement another. The end result will be a formidable blend of appropriate promotional materials at your disposal to use as the occasion demands.

The effective use of custom promotional products is closely tied to making the right choice during the buying process. You have to consider factors such as usage, longevity and uniqueness to a particular recipient. When done correctly, you are assured of boosting your business, increasing brand awareness and visibility as well as staying on top of your industry. But just like other promotional methods, branded products should not be used in isolation but rather in combination with other marketing methods.

Picking the right business to handle your branding is important. You’ll want great service and communication and for that reason I recommend Elite Sportswear. Check them out at Elite Sportswear. Article Source: http://EzineArticles.com/?expert=Miguel_Leuy

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Tim Somers
Bizarre Marketing

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Testimonials

I have been using Bizarre's services for years, and it's a pleasure to work with Tim. He is a true professional and has become a friend along the way in support of my non-profit organization. His promotional items and printing services are top-notch. Thanks, Tim, for making us look so good :-) !

Wilheimina Long Youth Matter Inc.    Website   

A big thank you to Tim and the entire team at Bizarre Marketing. We switched to them after an unsatisfactory experience with a competitor and we are very thrilled with the end result! We'll definitely be using Bizarre Marketing in the future and highly recommend them.

Tricia Cawley Heritage Automotive Group    Website   

I met Tracy Hill at a networking event over a year ago and now cherish our relationship! She is the ultimate professional with a passion for helping other businesses grow. Her follow-up is second to none! Tracy is always searching for new ideas and opportunities for her clients. I highly recommend Tracy and Bizarre Marketing for your promotional items!

Cindy Hancock, Oasis In-Home Care    Website   

Thank you Tracy! It's great to have you as a local resource for my marketing items. Ordering couldn't have been easier and I appreciate your follow up. Jerry

Jerry Moore, O'Rear & Associates    Website   

Tracy Hill is wonderful, and is a great resource for all business owners. Tracy helped me get Style Books with my logo embossed on them, and I couldn't be happier with them. She worked with me and the vendor to make sure everything was perfect. Her customer service and follow-up was wonderful. I would highly recommend working with Tracy to any business owner needing marketing materials/promotional products!

Katie Rushton    Website   

Tim: Just like when one of my gift baskets arrives and you're so excited when you open the box and you're seeing something magical for the first time--that's how I felt when I saw those magnets. You did a fabulous job!

Mary Lewinski, Extra Special Baskets    Website   

I would like to thank Tracy Hill for a fantastic job. I had a huge networking event fast approaching and I needed promotional items for my vendor table. Tracy was able to recommend several options and cleaver ideas. We were able to place my order and I received the items in time for my event. I ordered pens and they look amazing.

I would highly recommend Bizarre Marketing and I would definitely recommend Tracy, she is the BEST!

Valerie Priester    Website   

I am so happy with my pens and business cards. I was like a kid in a candy store when I saw my pens (pink no doubt). My business cards are amazing - I finally got official cards with my logo, no more generic cards (they served their purpose). Tracy Hill was my representative and she is the absolute BEST! She helped me with ideas for an upcoming event and ensured everything would arrive on time for event.

Valerie Priester - Victorious Life Coaching    Website   

Thank you Tracy for helping me with our health fair. The Large insulated bags were a hit and are of very high quality. The pin wheels with our name on the handle were a hit as well with the children and the parents.

Sharon Gonzales    Website   

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