4 Top Tips for Buying Custom Promo Products By Miguel Leuy
The use of custom promo products continue to grow in popularity. In fact, various promotional items are everywhere. Promotional products have become as integral to any marketing campaign just like business cards. The good news is that using branded products as a promotional tools works. But that is on condition you choose the promo item correctly. Simply put, having your logo or business name on a branded pen, mug, ball, T-shirt or even on a tech gadget will not work wonders if not correctly used. If you are going to buy custom promo items, the 4 tips below will help you choose the right product.
1. Brand a product that will be used regularly
One of the secrets to maximizing returns from branded products is getting them to be used on a regular basis. This will ensure the recipient comes into contact with the product from time to time. People who live, interact or work with the recipient will also be constantly exposed to your logo or business name and may eventually become customers if they see your brand often enough. For you to achieve this, you need to choose an appealing product made from durable material. The product will not only be attractive, it will also last long.
2. Consider the target audience
Apart from the usual factors such as age, gender and social status; you need to decide whether a given branded product is intended for an existing client or a prospective client. Gifts to target an existing customer must be branded differently from gifts and other promo items targeting new or potential customers. This is simply because one needs to be told why they should continue using the product while the other category needs to know the benefits of using your products. It may also be useful to come up with individualized branded products especially if your market segment is localized.
3. The items need to be unique
This is one challenge you will have to face especially in deciding which promo item to use for which audience. The general rule is to use highly attractive promotional products when targeting new customers but to go for products which emphasize function and quality when dealing with existing customers. Both options will work to your advantage and it will be prudent to know which option to go for in a given scenario.
4. Brand many types of promotional materials
You need to have several kinds of promotional supplies at your disposal to give to various people. Do not exclude anyone One promotional method should complement another. The end result will be a formidable blend of appropriate promotional materials at your disposal to use as the occasion demands.
The effective use of custom promotional products is closely tied to making the right choice during the buying process. You have to consider factors such as usage, longevity and uniqueness to a particular recipient. When done correctly, you are assured of boosting your business, increasing brand awareness and visibility as well as staying on top of your industry. But just like other promotional methods, branded products should not be used in