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5 awesome email list building strategies

January 6, 2018 By Tim Somers Leave a Comment

An email list is the lifeblood of any business, if you are not building it then you are missing out on growing your business and for future sales.

Growing your list, getting members, making them feel amazing by providing value and then selling them your stuff – all this require years of trial and experimentation to have it all down.

But the positive thing is, there are many small ways that can be adapted to increase your email list. You don’t have to create a huge opt-in promotional item, or an email course, or write 1,000 guest posts just to get started.

5 awesome email list building strategies

Listed below are the top 5 email list building strategies:

Create content people want more of

Individuals are more likely to subscribe to your newsletter, if they get what they wish through your website, without any effort. Since a part of content shared on social media might be their entry point, factors to consider that your content is compelling enough to prompt these to subscribe. You can even tease them by promising your next great piece delivered straight to their inbox if they sign up for your newsletter.

Raise your online profile

Your online profile signifies your niche. Improve your awareness online by authoring and discussing matters related to your industry. Raising your digital profile can help drive targeted traffic to your internet site, and those who are already interested in you and your area of knowledge could be more likely to register than someone simply coming in through a Search.

Provide multiple ways to join your email list

A single opt-in form is not enough to fill your email list with targeted and certified leads. You need to provide multiple opportunities for your prospects to sign up for your email list. Though having a sidebar explicit opt-in form is a good idea because it’s one of the first places people will look when they decide they want to join your list.  Services like Aweber make the process very easy.

General subscribe browse form

A subscription form is one thing that almost every blog has in accordance, they wouldn’t have been this pervasive if they weren’t effective. The following are the few reasons why they work:

  • Great way to ensure that your leads sign up while reading content
  • Won’t restrict readers from getting value of content unless exit pop up is used
  • Scroll popup also clashes loudly with the color scheme of your blog

Give away stuff

Whenever someone gives you their email address, they’re giving over something an excellent source of value – access to their inbox. They’re trusting you with one of their most treasured possessions, their privacy.

So, you must give them something that provides value to them. There is no doubt you’ll be sending emails, but to get the most out of your email efforts, exceptional value is required. Provide them a free E-book, statement or infographics, etc. in exchange for signing up to your mailing list.

As a marketer, you need to think like a customer while crafting strategies to attract them. Planning is a vital step while building the list. Prevent utilizing a purchased list. By simply using them, you are exposing your business to problems like false or out-of-date email addresses, spam complaints and more. Almost all of which will eventually lead to a list that is a waste of your marketing dollars.

Tim Somers – Bizarre Marketing

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Testimonials

I have been using Bizarre's services for years, and it's a pleasure to work with Tim. He is a true professional and has become a friend along the way in support of my non-profit organization. His promotional items and printing services are top-notch. Thanks, Tim, for making us look so good :-) !

Wilheimina Long Youth Matter Inc.    Website   

A big thank you to Tim and the entire team at Bizarre Marketing. We switched to them after an unsatisfactory experience with a competitor and we are very thrilled with the end result! We'll definitely be using Bizarre Marketing in the future and highly recommend them.

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I met Tracy Hill at a networking event over a year ago and now cherish our relationship! She is the ultimate professional with a passion for helping other businesses grow. Her follow-up is second to none! Tracy is always searching for new ideas and opportunities for her clients. I highly recommend Tracy and Bizarre Marketing for your promotional items!

Cindy Hancock, Oasis In-Home Care    Website   

Thank you Tracy! It's great to have you as a local resource for my marketing items. Ordering couldn't have been easier and I appreciate your follow up. Jerry

Jerry Moore, O'Rear & Associates    Website   

Tracy Hill is wonderful, and is a great resource for all business owners. Tracy helped me get Style Books with my logo embossed on them, and I couldn't be happier with them. She worked with me and the vendor to make sure everything was perfect. Her customer service and follow-up was wonderful. I would highly recommend working with Tracy to any business owner needing marketing materials/promotional products!

Katie Rushton    Website   

Tim: Just like when one of my gift baskets arrives and you're so excited when you open the box and you're seeing something magical for the first time--that's how I felt when I saw those magnets. You did a fabulous job!

Mary Lewinski, Extra Special Baskets    Website   

I would like to thank Tracy Hill for a fantastic job. I had a huge networking event fast approaching and I needed promotional items for my vendor table. Tracy was able to recommend several options and cleaver ideas. We were able to place my order and I received the items in time for my event. I ordered pens and they look amazing.

I would highly recommend Bizarre Marketing and I would definitely recommend Tracy, she is the BEST!

Valerie Priester    Website   

I am so happy with my pens and business cards. I was like a kid in a candy store when I saw my pens (pink no doubt). My business cards are amazing - I finally got official cards with my logo, no more generic cards (they served their purpose). Tracy Hill was my representative and she is the absolute BEST! She helped me with ideas for an upcoming event and ensured everything would arrive on time for event.

Valerie Priester - Victorious Life Coaching    Website   

Thank you Tracy for helping me with our health fair. The Large insulated bags were a hit and are of very high quality. The pin wheels with our name on the handle were a hit as well with the children and the parents.

Sharon Gonzales    Website   

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