An email list is the lifeblood of any business, if you are not building it then you are missing out on growing your business and for future sales.
Growing your list, getting members, making them feel amazing by providing value and then selling them your stuff – all this require years of trial and experimentation to have it all down.
But the positive thing is, there are many small ways that can be adapted to increase your email list. You don’t have to create a huge opt-in promotional item, or an email course, or write 1,000 guest posts just to get started.
Listed below are the top 5 email list building strategies:
Create content people want more of
Individuals are more likely to subscribe to your newsletter, if they get what they wish through your website, without any effort. Since a part of content shared on social media might be their entry point, factors to consider that your content is compelling enough to prompt these to subscribe. You can even tease them by promising your next great piece delivered straight to their inbox if they sign up for your newsletter.
Raise your online profile
Your online profile signifies your niche. Improve your awareness online by authoring and discussing matters related to your industry. Raising your digital profile can help drive targeted traffic to your internet site, and those who are already interested in you and your area of knowledge could be more likely to register than someone simply coming in through a Search.
Provide multiple ways to join your email list
A single opt-in form is not enough to fill your email list with targeted and certified leads. You need to provide multiple opportunities for your prospects to sign up for your email list. Though having a sidebar explicit opt-in form is a good idea because it’s one of the first places people will look when they decide they want to join your list. Services like Aweber make the process very easy.
General subscribe browse form
A subscription form is one thing that almost every blog has in accordance, they wouldn’t have been this pervasive if they weren’t effective. The following are the few reasons why they work:
- Great way to ensure that your leads sign up while reading content
- Won’t restrict readers from getting value of content unless exit pop up is used
- Scroll popup also clashes loudly with the color scheme of your blog
Give away stuff
Whenever someone gives you their email address, they’re giving over something an excellent source of value – access to their inbox. They’re trusting you with one of their most treasured possessions, their privacy.
So, you must give them something that provides value to them. There is no doubt you’ll be sending emails, but to get the most out of your email efforts, exceptional value is required. Provide them a free E-book, statement or infographics, etc. in exchange for signing up to your mailing list.
As a marketer, you need to think like a customer while crafting strategies to attract them. Planning is a vital step while building the list. Prevent utilizing a purchased list. By simply using them, you are exposing your business to problems like false or out-of-date email addresses, spam complaints and more. Almost all of which will eventually lead to a list that is a waste of your marketing dollars.
Tim Somers – Bizarre Marketing