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Brand Marketing vs Direct Marketing

July 8, 2014 By Tim Somers Leave a Comment

Marketing your business is really not that complicated, the biggest struggle marketers are faced with is finding the time to do the job effectively and consistency. If your business is run well and your services are second to none your current clients should be sending you referrals. Word of mouth marketing can effectively grow any business, but this method is a slower process and cannot be relied on alone to grow your business. A powerful marketing plan with marketing systems put into action will elevate your businesses grown faster and more consistently.

Brank Marketing

There are two types of marketing you should focus on, brand and direct marketing. With brand marketing, the goal is to create a sense of familiarity in potential clients as well as with your current clients to up sell them to other products and services. When they need your product or they know someone that needs your services, you want them to think of you. Direct marketing on the other hand focuses more on specific targeting of your market.

Brand Marketing

One of the most common ways of doing this is with promotional products. These are giveaway items like pens, mugs, usb flash drives, etc. imprinted with your brand – that you give out to current clients and to potential clients at events you attend, in order to cement your name into their mind every time they use the giveaway. If the promotional products are useful items they will continue to expose your brand to clients and prospective clients for months, even years in some cases.

Social media and video marketing are two other brand marketing vehicles most businesses are not leveraging properly. Allowing people to engage with your brand on social media sites creates that sense of familiarity and builds a personal connection like no other medium. Social media brings you into their home or office, like a friend they talk to online and they are more likely to share and refer your product and services to their network of friends.

Videos are similar. A good video showing off what makes your products and services remarkable will go a long way towards swaying the decision of a potential client in your favor.

Brand marketing is something you “put out there” and wait for it to bring results. In general, the only way to know if it’s working is by looking for an overall increase in business, and from hearing clients talk about how they found, remembered or were referred to your business.

Direct Marketing

If brand marketing is like a net which catches potential customers over time, direct marketing is like a harpoon that reels them in. Good direct marketing starts with identifying a particular group of potential clients you can contact. These may be past clients who haven’t used your services in a while, or they may be potential new clients. Once you know who they are, you reach out and show them why they should choose your brand.

Direct marketing can take many forms. It may be buying advertising on search engines, so people who search for “your product in [your area]” see a link to your website. It may be sending out postcards or a newsletter to past clients which talks about your new products or services. Direct marketing can even be handing out brochures and promotional products at community events.

No matter how you choose to do it, you need to set up marketing systems using both brand and direct marketing techniques. Then put them into action, track and test every single dollar you put into your marketing – you must be able to track the results of your direct marketing efforts and ensure that every dollar you spend produces results. Marketing lets you take control of your business and will build you a strong and thriving business that will dominate your market place.

To Your Success!

Tim Somers
Bizarre Marketing

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Testimonials

I have been using Bizarre's services for years, and it's a pleasure to work with Tim. He is a true professional and has become a friend along the way in support of my non-profit organization. His promotional items and printing services are top-notch. Thanks, Tim, for making us look so good :-) !

Wilheimina Long Youth Matter Inc.    Website   

A big thank you to Tim and the entire team at Bizarre Marketing. We switched to them after an unsatisfactory experience with a competitor and we are very thrilled with the end result! We'll definitely be using Bizarre Marketing in the future and highly recommend them.

Tricia Cawley Heritage Automotive Group    Website   

I met Tracy Hill at a networking event over a year ago and now cherish our relationship! She is the ultimate professional with a passion for helping other businesses grow. Her follow-up is second to none! Tracy is always searching for new ideas and opportunities for her clients. I highly recommend Tracy and Bizarre Marketing for your promotional items!

Cindy Hancock, Oasis In-Home Care    Website   

Thank you Tracy! It's great to have you as a local resource for my marketing items. Ordering couldn't have been easier and I appreciate your follow up. Jerry

Jerry Moore, O'Rear & Associates    Website   

Tracy Hill is wonderful, and is a great resource for all business owners. Tracy helped me get Style Books with my logo embossed on them, and I couldn't be happier with them. She worked with me and the vendor to make sure everything was perfect. Her customer service and follow-up was wonderful. I would highly recommend working with Tracy to any business owner needing marketing materials/promotional products!

Katie Rushton    Website   

Tim: Just like when one of my gift baskets arrives and you're so excited when you open the box and you're seeing something magical for the first time--that's how I felt when I saw those magnets. You did a fabulous job!

Mary Lewinski, Extra Special Baskets    Website   

I would like to thank Tracy Hill for a fantastic job. I had a huge networking event fast approaching and I needed promotional items for my vendor table. Tracy was able to recommend several options and cleaver ideas. We were able to place my order and I received the items in time for my event. I ordered pens and they look amazing.

I would highly recommend Bizarre Marketing and I would definitely recommend Tracy, she is the BEST!

Valerie Priester    Website   

I am so happy with my pens and business cards. I was like a kid in a candy store when I saw my pens (pink no doubt). My business cards are amazing - I finally got official cards with my logo, no more generic cards (they served their purpose). Tracy Hill was my representative and she is the absolute BEST! She helped me with ideas for an upcoming event and ensured everything would arrive on time for event.

Valerie Priester - Victorious Life Coaching    Website   

Thank you Tracy for helping me with our health fair. The Large insulated bags were a hit and are of very high quality. The pin wheels with our name on the handle were a hit as well with the children and the parents.

Sharon Gonzales    Website   

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