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Build A Better Brand

August 19, 2014 By Tim Somers Leave a Comment

Corporate gifts are marketing merchandise branded with your logo or message that is given to clients or prospective client. In some cases these gifts are a means of showing gratitude to your valuable clients for doing business with you. But it takes much more that a cool promotional product to build a brand.

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Building a brand is a necessary part of business and if you are like most your overlook building your brand while grinding through the day to day operations of running your business. If marketing with honesty is an essential part of branding your business, there are ways you can develop branding strategies that are customer focused built on your company’s core values. If are three strategy’s to put into action today.

Branding Strategy #1 – Branding Through Superior Customer Service (duh right!)

A major facet of branding for your business should focus on the customer’s experience from first being exposed to your company to actually using your products or services. Sharp price points, an easy return policy and programs that create customer loyalty all add up to effective customer service. Building your brand requires you to ask customers for feedback, efficiently handing customer complaints, wants and needs with rise your brand to new heights. Give your potential and current customers your brand’s promise in the simplest terms possible, then you guessed it – live up that promise – that is superior customer service.

Branding Strategy #2 – Regular Visual Branding

Visual branding is very powerful, you have heard it many times “A picture is worth a thousand words.” Both online and offline branding is built on your use of logos, banners, tag lines, packaging, business cards, advertising, promotional products and direct marketing tools. Stop making excuses that you can’t afford to market your business using all of these visual branding techniques. Having a rocking logo that makes it pretty easy to know exactly what your business does is key. Your brand’s promise and personality is only effective if your customers can mentally connect your logo with your business. So if your logo sucks, have a new logo designed and then start putting it on stuff, everything and anything.

Branding Strategy #3 – Branding Through Relationships With Your Clients

Don’t just go for the sale, the one hit wonders. I have customers that have been buying promotional items from me for over 15 years all because of the relationships I build with them. Sure customer service, pricing, etc. are important but if the relationship is not second to none they can more than likely get similar pricing and service from a competitor (not really though lol). Through building relationships with your prospects and customers, you will create deep connections that compel them to return to you for future business. Customer loyalty and word of mouth recommendations come from customers impressed with your product, service and the way they were treated by you and your team – by the relationship you have created. The long term benefit of connecting with your customers definitely outweighs any short team business success.

Remember that branding and marketing your business is not easy. It cannot be taken lightly and put off, you MUST spend time each week on building a better brand. So how will you know when your branding efforts have succeeded? In essence, it comes down to the customer’s experience. When your business is living up to your brand’s core values and goals, consistently and with honest business practices, you will know you have succeeded in building your brand. But know this you can never stop working on building a better brand.

To Your Success!

Tim Somers
Bizarre Marketing

PS – check out this infographic on Promotional Products.

promotional products

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Testimonials

I have been using Bizarre's services for years, and it's a pleasure to work with Tim. He is a true professional and has become a friend along the way in support of my non-profit organization. His promotional items and printing services are top-notch. Thanks, Tim, for making us look so good :-) !

Wilheimina Long Youth Matter Inc.    Website   

A big thank you to Tim and the entire team at Bizarre Marketing. We switched to them after an unsatisfactory experience with a competitor and we are very thrilled with the end result! We'll definitely be using Bizarre Marketing in the future and highly recommend them.

Tricia Cawley Heritage Automotive Group    Website   

I met Tracy Hill at a networking event over a year ago and now cherish our relationship! She is the ultimate professional with a passion for helping other businesses grow. Her follow-up is second to none! Tracy is always searching for new ideas and opportunities for her clients. I highly recommend Tracy and Bizarre Marketing for your promotional items!

Cindy Hancock, Oasis In-Home Care    Website   

Thank you Tracy! It's great to have you as a local resource for my marketing items. Ordering couldn't have been easier and I appreciate your follow up. Jerry

Jerry Moore, O'Rear & Associates    Website   

Tracy Hill is wonderful, and is a great resource for all business owners. Tracy helped me get Style Books with my logo embossed on them, and I couldn't be happier with them. She worked with me and the vendor to make sure everything was perfect. Her customer service and follow-up was wonderful. I would highly recommend working with Tracy to any business owner needing marketing materials/promotional products!

Katie Rushton    Website   

Tim: Just like when one of my gift baskets arrives and you're so excited when you open the box and you're seeing something magical for the first time--that's how I felt when I saw those magnets. You did a fabulous job!

Mary Lewinski, Extra Special Baskets    Website   

I would like to thank Tracy Hill for a fantastic job. I had a huge networking event fast approaching and I needed promotional items for my vendor table. Tracy was able to recommend several options and cleaver ideas. We were able to place my order and I received the items in time for my event. I ordered pens and they look amazing.

I would highly recommend Bizarre Marketing and I would definitely recommend Tracy, she is the BEST!

Valerie Priester    Website   

I am so happy with my pens and business cards. I was like a kid in a candy store when I saw my pens (pink no doubt). My business cards are amazing - I finally got official cards with my logo, no more generic cards (they served their purpose). Tracy Hill was my representative and she is the absolute BEST! She helped me with ideas for an upcoming event and ensured everything would arrive on time for event.

Valerie Priester - Victorious Life Coaching    Website   

Thank you Tracy for helping me with our health fair. The Large insulated bags were a hit and are of very high quality. The pin wheels with our name on the handle were a hit as well with the children and the parents.

Sharon Gonzales    Website   

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