Business Christmas Cards
By Larry TenBrink
With Christmas approaching, individuals are more likely to experience holiday stress (a combination of financial pressure to fulfill a shopping list, with the growing awareness of every broken resolution…) than the stereotypical Christmas cheer.
Even an optimist can be broken down during the holiday season, because the bills won’t stop piling up (wouldn’t it be nice if December was a “free” month?) and the junk mail keeps coming in. All of that junk mail is the failed attempts of businesses who think that “shopping season” is the best time to try impersonal direct mail marketing strategies.[youtube f8XzsyDJRcE]
Meanwhile, modern communication has resulted in Christmas card being sent to an inbox instead of a mail box.
Your business can make a smart decision this year, because the holiday season should not be viewed as a commercialized time of year. Advertising does not need to stress consumers out!
Business Christmas cards are a direct mail marketing alternative. Including a special offer or incentive is optional and completely unnecessary because the biggest conversion point is in the Christmas card itself.
Business Christmas cards are a warm and friendly, personal gesture of gratitude and appreciation. Even the simplest of messages (“Dear X, Happy Holidays… Sincerely X”) can be a powerful message when delivered in a business Christmas card.
While this approach is beneficial to building customer loyalty, you should not overlook the advantages of expressing appreciation to employees through business Christmas card.
The holiday season can be overwhelming for everyone, and this can have an impact on work productivity. Regardless of the size of your business, Christmas cards are a simple and cost effective way to brighten the moods and express appreciation for the contribution that each employee makes to your company.
It is important to avoid a generalized or impersonal message when sending out business Christmas card to employees. If you have a larger business, you can encourage each branch manager to provide a personal message for each unique individual that plays an important role in your business. Christmas cards will improve customer loyalty and increase employee productivity, through the simple task of expressing appreciation.
When used as a direct mail marketing strategy, business Christmas cards are also a smart approach for B2B marketing. Local businesses, and relevant businesses (affiliates) will appreciate the message that is received with a business Christmas card and you will be in their thoughts…
Choosing Business Christmas Cards for the Most Effective Delivery of Message
Remember that religion plays a large part in Christmas, so “Season’s Greetings” might be less offensive to some than “Merry Christmas.” It’s never a good idea to be too general either you want business Christmas cards that offer a warm and inspiring message to all.
While many companies who specialize in corporate greeting cards can personalize a card to match the color and style of your business, and perhaps even include your logo, this is not a good idea with business Christmas cards. The purpose of a Christmas card should be nothing more than a friendly gesture that will receive the appreciation of those who receive it.