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Can Your Business Stay Afloat Social Media Marketing

May 1, 2014 By Tim Somers 2 Comments

Can businesses stay afloat in a sea of social media marketing?

Traditional social media platforms are evolving to stay relevant and new ones are cropping up at a rapid pace. The amount of content created is overwhelming.

Social Media Marketing

Every minute, there are:

347,000 tweets

510,000 Facebook comments

2,000 Foursquare check-ins

1,090 visitors on Pinterest

5,100 Instagram likes

48 hours of video uploaded

3,600 photos shared on Instagram

Businesses are experiencing a data overload.

95% of all Facebook posts are not answered by brands

39% of companies do not track social media responses

97% of tweets aren’t seen by businesses

Only 24% of all U.S. small businesses say they use social media “to engage with customers and prospects in a strategic and structured way”

On average, retail brands miss 88% of on-site customer feedback

Only 44% of customer questions on Twitter are answered within 24 hours

Staying on top of the massive amount of social content is like trying to drink from a fire hose.

Businesses can better ride the tsunami of social mentions by filtering content by location.

Using location as a filter, businesses can monitor the mentions that matter most—those from customers and prospects at or near their locations right now!

55% of smartphone users are more likely to visit a retailer after receiving location-specific alerts

75% of mobile users are more likely to take action after seeing a location-specific message

74% of U.S. consumers use location-based services on their smartphones.

80% of smartphone users don’t leave home without their devices

78% of smartphone owners use their devices while in brick-and-mortar stores

86% of people would like to receive an alert when near a store with items of interest

What does this mean for businesses?

Higher conversion rates

Greater transaction size

Stronger brand affinity

Increased revenue

Social Media Marketing is a necessity in the current market place not getting overwhelmed with data overload is the key to being successful in your efforts.  Get Our FREE REPORT on how to leverage your Social Media Marketing here.

To Your Success!

Tim Somers
Bizarre Marketing

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Comments

  1. Robert Rudyk says

    May 6, 2014 at 12:00 pm

    These figures are the entire web, but are all of your prospects looking at all the same thing? this is like saying that there are x amount of newspapers and books being written in the entire world. Stay true to your prospects, in the communities that you follow. This is what readers like – information about things that they care about. As your prospect pool grows, so will your message.

    Reply
    • Tim Somers says

      May 6, 2014 at 12:10 pm

      That is the key Robert, being active and providing value in the mediums where your prospects and clients are, otherwise you are wasting your time and energy. Thanks for stopping by!

      Reply

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