Can businesses stay afloat in a sea of social media marketing?
Traditional social media platforms are evolving to stay relevant and new ones are cropping up at a rapid pace. The amount of content created is overwhelming.
Every minute, there are:
510,000 Facebook comments
2,000 Foursquare check-ins
1,090 visitors on Pinterest
5,100 Instagram likes
48 hours of video uploaded
3,600 photos shared on Instagram
Businesses are experiencing a data overload.
95% of all Facebook posts are not answered by brands
39% of companies do not track social media responses
97% of tweets aren’t seen by businesses
Only 24% of all U.S. small businesses say they use social media “to engage with customers and prospects in a strategic and structured way”
On average, retail brands miss 88% of on-site customer feedback
Only 44% of customer questions on Twitter are answered within 24 hours
Staying on top of the massive amount of social content is like trying to drink from a fire hose.
Businesses can better ride the tsunami of social mentions by filtering content by location.
Using location as a filter, businesses can monitor the mentions that matter most—those from customers and prospects at or near their locations right now!
55% of smartphone users are more likely to visit a retailer after receiving location-specific alerts
75% of mobile users are more likely to take action after seeing a location-specific message
74% of U.S. consumers use location-based services on their smartphones.
80% of smartphone users don’t leave home without their devices
78% of smartphone owners use their devices while in brick-and-mortar stores
86% of people would like to receive an alert when near a store with items of interest
What does this mean for businesses?
Higher conversion rates
Greater transaction size
Stronger brand affinity
Social Media Marketing is a necessity in the current market place not getting overwhelmed with data overload is the key to being successful in your efforts. Get Our FREE REPORT on how to leverage your Social Media Marketing here.
To Your Success!