I just read that checking email was the top mobile activity for both smartphone and tablet users. I have been fighting using my iPhone for email due to the simple fact that I get way to many emails every day and feel I will be overwhelmed and even worse not respond or deal with the email once opened on my smartphone.
Nevertheless as a marketer I really need to consider these statistics when sending emails to my clients and prospects. They need to be mobile friendly emails, short and sweet nothing long that will be cumbersome to read on a mobile device. I can’t tell you how many pdf quotes I send off and then get back a message saying I will get back to you once I review it on my desktop. What does this tell me…hmmm, well maybe they are just being courteous and letting me know they received my quote and will get back to me. This is not the norm though, my guess is they couldn’t open it or it was just too small to see on their phone.
All this makes me wonder about my email marketing strategy, does my bi-weekly newsletter ever really get read. Sure the open rates are pretty good, but the newsletter is sent in html and not sized for mobile.
What are your thoughts? Do you read your emails on a desktop or mobile device?
To Your Success!