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Cold Calls Are Not A Good Use Of Time

January 7, 2014 By Tim Somers Leave a Comment

The dreaded cold call, I usually get at least one a day. In today’s tech driven world cold calls have to be the worst way to generate new business. They are a waste of time simply put. Why? Statistics show that it takes at least 50 cold calls to generate one appointment, not a sale but an appointment. Turning that one appointment into a sale is not easy and takes even more time to build a solid relationship. You know the saying, people do business with people they know, like and trust. A cold call appointment does not fit those three criteria at all.

So what prospecting alternatives are at your disposal? It’s really pretty simple and often overlooked.

Cold Calling

Build A Strong Alliance With Like Businesses

We all know other businesses that service the same target market as we do, so build on those relationships. Host a joint open house or networking event, do a joint mailer to both of your clients with a killer promotion that will benefit both of your client bases. Yes spend money on advertising and marketing.

Think Beyond The Local Chamber of Commerce

Don’t get me wrong you need to be part of and participate in all of the events your local Chamber of Commerce puts together, but you also need to think about other organizations that your target market belongs to. Join these groups, attend industry tradeshows as an exhibitor, join committees and any events that are related to your target market that puts you in front of them over and over again.

Social Media

Most don’t get social media, it’s more than just putting up a profile page for your business and posting “buy my stuff” over and over again. You need to offer up solutions to your target markets problems for NOTHING! Yes, giveaway your best stuff and the business will follow without question. Join groups in the markets you are targeting on LinkedIn and be the expert by answering questions and again solving problems.

These are three easy alternatives to cold calling, face it none of us like getting cold calls so why waste your time making them.

To Your Success!

Tim Somers
Bizarre Marketing

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Testimonials

I have been using Bizarre's services for years, and it's a pleasure to work with Tim. He is a true professional and has become a friend along the way in support of my non-profit organization. His promotional items and printing services are top-notch. Thanks, Tim, for making us look so good :-) !

Wilheimina Long Youth Matter Inc.    Website   

A big thank you to Tim and the entire team at Bizarre Marketing. We switched to them after an unsatisfactory experience with a competitor and we are very thrilled with the end result! We'll definitely be using Bizarre Marketing in the future and highly recommend them.

Tricia Cawley Heritage Automotive Group    Website   

I met Tracy Hill at a networking event over a year ago and now cherish our relationship! She is the ultimate professional with a passion for helping other businesses grow. Her follow-up is second to none! Tracy is always searching for new ideas and opportunities for her clients. I highly recommend Tracy and Bizarre Marketing for your promotional items!

Cindy Hancock, Oasis In-Home Care    Website   

Thank you Tracy! It's great to have you as a local resource for my marketing items. Ordering couldn't have been easier and I appreciate your follow up. Jerry

Jerry Moore, O'Rear & Associates    Website   

Tracy Hill is wonderful, and is a great resource for all business owners. Tracy helped me get Style Books with my logo embossed on them, and I couldn't be happier with them. She worked with me and the vendor to make sure everything was perfect. Her customer service and follow-up was wonderful. I would highly recommend working with Tracy to any business owner needing marketing materials/promotional products!

Katie Rushton    Website   

Tim: Just like when one of my gift baskets arrives and you're so excited when you open the box and you're seeing something magical for the first time--that's how I felt when I saw those magnets. You did a fabulous job!

Mary Lewinski, Extra Special Baskets    Website   

I would like to thank Tracy Hill for a fantastic job. I had a huge networking event fast approaching and I needed promotional items for my vendor table. Tracy was able to recommend several options and cleaver ideas. We were able to place my order and I received the items in time for my event. I ordered pens and they look amazing.

I would highly recommend Bizarre Marketing and I would definitely recommend Tracy, she is the BEST!

Valerie Priester    Website   

I am so happy with my pens and business cards. I was like a kid in a candy store when I saw my pens (pink no doubt). My business cards are amazing - I finally got official cards with my logo, no more generic cards (they served their purpose). Tracy Hill was my representative and she is the absolute BEST! She helped me with ideas for an upcoming event and ensured everything would arrive on time for event.

Valerie Priester - Victorious Life Coaching    Website   

Thank you Tracy for helping me with our health fair. The Large insulated bags were a hit and are of very high quality. The pin wheels with our name on the handle were a hit as well with the children and the parents.

Sharon Gonzales    Website   

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