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Corporate Gift Giving Tips

October 4, 2015 By Tim Somers Leave a Comment

I know it’s only October, but you need to get serious about planning your corporate holiday gift giving strategy.  Showing your appreciation to your clients, business partners and the often forgotten employee is a MUST.  Follow these tips to get the most out of showing your appreciation.

Corporate Gift Giving Tips

Some might argue that holiday greeting cards and corporate gifts are simply self-serving marketing campaigns camouflaged in wrapping paper and colorful envelopes.  This is why you must put some serious thought into what you are giving your clients, while a logoed pen has its place for trade show give-a-ways you have to step up your game and ditch the low end promotional product mentality.

The easy way out is to order a bunch of Coffee Mugs with your logo and ship them out.  But take that same Coffee Mug and drop in a gift card that you know your client would really appreciate and use.  And since you have really taken the time to get to know your clients you know their likes.  Joe goes to the movies every weekend, so a Coffee Mug with a Movie Gift Card is perfect.  Sarah loves eating out at Buffalo Wild Wings, so a Coffee Mug with a BWW Gift Card is perfect for her.  You get it now – you have to make the Corporate Gift personal to really show you care and appreciate your clients business.

Corporate Policies Vary Be Sure To Check

I remember every year like clockwork one of our biggest clients would send out a letter in mid-October detailing their corporate policy on sending gifts or incentives (as they called them) to their employees.  They were not allowed at all – not even a five dollar Starbucks Gift Card.  They did say that if we “vendors” felt compelled to give, that donations could be given to the list of charities at the end of the letter in their name.  Most companies allow a maximum value a gift can have, I find that most are capped at $25.  So do your due diligence and make sure you are allowed to send corporate gifts to your clients.

Gift Giving Is Expensive

Corporate Gifts

How do you give a great gift to your 2,000 clients at $20 bucks a pop that’s $40,000?  It takes some planning and basic math – if you know the yearly and life time value of a client you’ll know if they are worthy of a $5 gift or a $100 corporate gift, or no gift at all.  You may need to have different gift value levels for different clients to ensure all your clients are shown some love. But know this if you don’t show them how much you appreciate their business there is a competitor out there lurking in the dark ready, willing and able to drop $40,000 on gifts to get your 2,000 clients.

Useful Corporate Gifts Are A Must

What is thought to be useful to you and I, may be of no use to the next guy or gal.  For instance I love Magnetic Memo Clips, I have them all over the office and even on the refrigerator at home.  Is that a great corporate gift? – well it’s useful for sure and if it was clipped to a Gift Card to my favorite coffee house, Tim Horton’s (because as your client you know I love Tim Horton’s) boom you just hit pay dirt with me and I know you appreciate my business, plus a Magnetic Memo Clip with your company logo will now be in my office or home seen every single day.

Giving corporate gifts should be a part of your marketing strategy, make it fun and get your employees involved. Do not forget to show your appreciation this holiday season to your employees, they are a huge part of your company’s success.  If you follow these tips and start the process now you will not be scrambling around looking for fruitcakes at your local market leaving a really bad taste in our client’s mouths.

What Corporate Gifts have you received that you loved and what ones did you regift or trash?

[Tweet “I just learned some great Corporate Gift Giving Tips”]

To Your Success!

Tim Somers
Bizarre Marketing

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Testimonials

I have been using Bizarre's services for years, and it's a pleasure to work with Tim. He is a true professional and has become a friend along the way in support of my non-profit organization. His promotional items and printing services are top-notch. Thanks, Tim, for making us look so good :-) !

Wilheimina Long Youth Matter Inc.    Website   

A big thank you to Tim and the entire team at Bizarre Marketing. We switched to them after an unsatisfactory experience with a competitor and we are very thrilled with the end result! We'll definitely be using Bizarre Marketing in the future and highly recommend them.

Tricia Cawley Heritage Automotive Group    Website   

I met Tracy Hill at a networking event over a year ago and now cherish our relationship! She is the ultimate professional with a passion for helping other businesses grow. Her follow-up is second to none! Tracy is always searching for new ideas and opportunities for her clients. I highly recommend Tracy and Bizarre Marketing for your promotional items!

Cindy Hancock, Oasis In-Home Care    Website   

Thank you Tracy! It's great to have you as a local resource for my marketing items. Ordering couldn't have been easier and I appreciate your follow up. Jerry

Jerry Moore, O'Rear & Associates    Website   

Tracy Hill is wonderful, and is a great resource for all business owners. Tracy helped me get Style Books with my logo embossed on them, and I couldn't be happier with them. She worked with me and the vendor to make sure everything was perfect. Her customer service and follow-up was wonderful. I would highly recommend working with Tracy to any business owner needing marketing materials/promotional products!

Katie Rushton    Website   

Tim: Just like when one of my gift baskets arrives and you're so excited when you open the box and you're seeing something magical for the first time--that's how I felt when I saw those magnets. You did a fabulous job!

Mary Lewinski, Extra Special Baskets    Website   

I would like to thank Tracy Hill for a fantastic job. I had a huge networking event fast approaching and I needed promotional items for my vendor table. Tracy was able to recommend several options and cleaver ideas. We were able to place my order and I received the items in time for my event. I ordered pens and they look amazing.

I would highly recommend Bizarre Marketing and I would definitely recommend Tracy, she is the BEST!

Valerie Priester    Website   

I am so happy with my pens and business cards. I was like a kid in a candy store when I saw my pens (pink no doubt). My business cards are amazing - I finally got official cards with my logo, no more generic cards (they served their purpose). Tracy Hill was my representative and she is the absolute BEST! She helped me with ideas for an upcoming event and ensured everything would arrive on time for event.

Valerie Priester - Victorious Life Coaching    Website   

Thank you Tracy for helping me with our health fair. The Large insulated bags were a hit and are of very high quality. The pin wheels with our name on the handle were a hit as well with the children and the parents.

Sharon Gonzales    Website   

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