If you are just starting your business or you have been in business for many years you are going to struggle with marketing. Whether it is coming up with the strategic marketing message or implementing the marketing tactics you simple can’t do it alone effectively. To jump start your new business or take your established business to the next level you need to hire a business marketing consultant.
You know your product and services but most often have no clue how to get your products and services in front of your target market…if you even know your target market. A consultant will gather info from you and then research your market and develop a strategic marketing message.
Then the business adviser will put together an action plan of the tactical marketing channels that should be used to drive sales. This may include a website make over, social media marketing, video marketing and direct mail marketing or a combination of all of these and other channels getting you in front of customers that want and need your services. Some consultants will also help implement these tactical strategies while others will just put the plan together and leave you to run the game on your own.
You should never pay a business marketing consultant for a consultation. Many marketing agencies want a hefty fee up front to review and develop a plan – then want even more money to implement the plan and when you are not getting results they will tell you that spending more on their lousy plan is going to be the answer.
For a complementary Discover Meeting Market Leverage Analysis Go Here.
To your success
Tim Somers
Bizarre Marketing
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