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Don’t Aim At Your Target Market

July 2, 2014 By Tim Somers Leave a Comment

You hear it over and over if you want to get noticed your marketing should make you “stand out from the crowd”. So how do you smack your target market right over the head and cut through all the marketing mayhem they are bombarded with every single day? So many marketers don’t aim at their target market – It’s much easier than the $64,000 dollar question. Just focus your efforts on these 6 marketing nuggets and your business will stand out.

Offer Solutions

If you focus on solving your customer’s problems your marketing will take very little effort. If there is a big enough demand (many have the pain you can solve) you simply have to mention the pain and use your outside voice to say I have a product or service that will solve your problem.Marketing Budget

Do Aim At Your Target Market

Marketing budgets are often wasted by not targeting the right market. You might as well be flushing money down the potty. If you don’t know your target market (mouth wide open) than stop wasting money marketing until you figure it out. Let’s assume you do know your target market and know what interests them – that said, make sure your marketing message has Hot Buttons that trigger interest. If you sell dog bones DO NOT market to people that do not have a dog…pretty simple.

Use Strong Headlines

Headlines are so important in getting your target market to stop and take notice. They must be provocative but not offensive or confrontational, they should be totally unexpected and engaging. Just this morning I seen a great marketing headline show up in my Facebook feed, “If you are eating breakfast, you might want to come back to this story”. Yes, I was eating a bagel and Yes, I read it.

Have A Marketing Hook

Every great song has “A Hook” that gets stuck in your head all day once you have heard it. A Marketing Hook it similar and will make people take action on the spot if it’s good enough. Basically you are offering something to your target market in return for being able to contact them again or get them into your business by hooking them – giving you permission to communicate with them again and again.

Examples:

  • Stop by today between 4 and 8 pm for a free slice of pizza.
  • Download our free ebook on how to wax your car with our premium wax
  • The first 50 callers get a dozen roses sent to anyone you choose for free.

These marketing hooks offer a significant value to their target market and will without question get results.

Size Matters…So Does Shape

Your marketing message should leverage unusual items, shapes and sizes that are not of the norm. If you want your marketing collateral to get attention you should create unique sizes and messages with a tone that is well outside the normal comfort marketing zone everyone is used to and ignores. Direct mail that is oddly shaped with bright colors and off the wall packaging that screams open me first is what you should send to your target market.

What’s In It For Me

This goes back to the vary import “Offer Solutions” marketing nugget. If you have done your research and you know your target market and you can offer up a direct answer to a prospective client’s question “What’s in it for Me?” with your marketing message you win, it’s just that easy.

To Your Success!

Tim Somers
Bizarre Marketing

 

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Testimonials

I have been using Bizarre's services for years, and it's a pleasure to work with Tim. He is a true professional and has become a friend along the way in support of my non-profit organization. His promotional items and printing services are top-notch. Thanks, Tim, for making us look so good :-) !

Wilheimina Long Youth Matter Inc.    Website   

A big thank you to Tim and the entire team at Bizarre Marketing. We switched to them after an unsatisfactory experience with a competitor and we are very thrilled with the end result! We'll definitely be using Bizarre Marketing in the future and highly recommend them.

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I met Tracy Hill at a networking event over a year ago and now cherish our relationship! She is the ultimate professional with a passion for helping other businesses grow. Her follow-up is second to none! Tracy is always searching for new ideas and opportunities for her clients. I highly recommend Tracy and Bizarre Marketing for your promotional items!

Cindy Hancock, Oasis In-Home Care    Website   

Thank you Tracy! It's great to have you as a local resource for my marketing items. Ordering couldn't have been easier and I appreciate your follow up. Jerry

Jerry Moore, O'Rear & Associates    Website   

Tracy Hill is wonderful, and is a great resource for all business owners. Tracy helped me get Style Books with my logo embossed on them, and I couldn't be happier with them. She worked with me and the vendor to make sure everything was perfect. Her customer service and follow-up was wonderful. I would highly recommend working with Tracy to any business owner needing marketing materials/promotional products!

Katie Rushton    Website   

Tim: Just like when one of my gift baskets arrives and you're so excited when you open the box and you're seeing something magical for the first time--that's how I felt when I saw those magnets. You did a fabulous job!

Mary Lewinski, Extra Special Baskets    Website   

I would like to thank Tracy Hill for a fantastic job. I had a huge networking event fast approaching and I needed promotional items for my vendor table. Tracy was able to recommend several options and cleaver ideas. We were able to place my order and I received the items in time for my event. I ordered pens and they look amazing.

I would highly recommend Bizarre Marketing and I would definitely recommend Tracy, she is the BEST!

Valerie Priester    Website   

I am so happy with my pens and business cards. I was like a kid in a candy store when I saw my pens (pink no doubt). My business cards are amazing - I finally got official cards with my logo, no more generic cards (they served their purpose). Tracy Hill was my representative and she is the absolute BEST! She helped me with ideas for an upcoming event and ensured everything would arrive on time for event.

Valerie Priester - Victorious Life Coaching    Website   

Thank you Tracy for helping me with our health fair. The Large insulated bags were a hit and are of very high quality. The pin wheels with our name on the handle were a hit as well with the children and the parents.

Sharon Gonzales    Website   

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