Email Marketing And The Power Of FREE

This morning I wake up and I see an email from Panera Bread. I am a rewards member so I get emails from them often. The email has a really intriguing headline “Tim start your day free all month long” so it’s got me interested without question.

I open the email up and it says “a reward is on your card” scrolling down I see a picture of some bagels and a strong headline that reads “Free Bagel Every Day In May” I was like wow a free bagel every day in May that’s powerful. Panera doesn’t have to give me anything free I’m already a customer I frequent there often. They know that I’ve been there 8 times last month and that I bought four bagels, I had a coffee every time and the other four times I had oatmeal.

So why would they send me something free. Well when you want to increase or grow your business there’s three different ways to do it and one of them is to increase the frequency of purchases your current clients make. So now I’ve got this on my mind and everytime I’m driving by the Panera or when I am going to set an appointment with a client I think about meeting at Panera, I got that free bagel on my mind for the next month so. Of course Panera knows and is counting on when I go in to get my free bagel I will buy a coffee this free bagel increases the frequency of me going into the Panera Bread which increases their sales.

I challenge you to find something in your email marketing that is going to get customers to purchase from you again. Give them something free, if you are a pizzeria giving them free breadsticks would be huge or if you are a restaurant giving them a free drink. Something to get them in your business faster and sooner than they might have. This will grow you business over and over again.

I challenge you to find something in your email marketing that is going to get customers to purchase Click To Tweet

To Your Success

Tim Somers
Bizarre Marketing