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Email Marketing And The Power Of FREE

May 2, 2016 By Tim Somers Leave a Comment

This morning I wake up and I see an email from Panera Bread. I am a rewards member so I get emails from them often. The email has a really intriguing headline “Tim start your day free all month long” so it’s got me interested without question.

I open the email up and it says “a reward is on your card” scrolling down I see a picture of some bagels and a strong headline that reads “Free Bagel Every Day In May” I was like wow a free bagel every day in May that’s powerful. Panera doesn’t have to give me anything free I’m already a customer I frequent there often. They know that I’ve been there 8 times last month and that I bought four bagels, I had a coffee every time and the other four times I had oatmeal.

So why would they send me something free. Well when you want to increase or grow your business there’s three different ways to do it and one of them is to increase the frequency of purchases your current clients make. So now I’ve got this on my mind and everytime I’m driving by the Panera or when I am going to set an appointment with a client I think about meeting at Panera, I got that free bagel on my mind for the next month so. Of course Panera knows and is counting on when I go in to get my free bagel I will buy a coffee this free bagel increases the frequency of me going into the Panera Bread which increases their sales.

I challenge you to find something in your email marketing that is going to get customers to purchase from you again. Give them something free, if you are a pizzeria giving them free breadsticks would be huge or if you are a restaurant giving them a free drink. Something to get them in your business faster and sooner than they might have. This will grow you business over and over again.

I challenge you to find something in your email marketing that is going to get customers to purchase Click To Tweet

To Your Success

Tim Somers
Bizarre Marketing

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Testimonials

I have been using Bizarre's services for years, and it's a pleasure to work with Tim. He is a true professional and has become a friend along the way in support of my non-profit organization. His promotional items and printing services are top-notch. Thanks, Tim, for making us look so good :-) !

Wilheimina Long Youth Matter Inc.    Website   

A big thank you to Tim and the entire team at Bizarre Marketing. We switched to them after an unsatisfactory experience with a competitor and we are very thrilled with the end result! We'll definitely be using Bizarre Marketing in the future and highly recommend them.

Tricia Cawley Heritage Automotive Group    Website   

I met Tracy Hill at a networking event over a year ago and now cherish our relationship! She is the ultimate professional with a passion for helping other businesses grow. Her follow-up is second to none! Tracy is always searching for new ideas and opportunities for her clients. I highly recommend Tracy and Bizarre Marketing for your promotional items!

Cindy Hancock, Oasis In-Home Care    Website   

Thank you Tracy! It's great to have you as a local resource for my marketing items. Ordering couldn't have been easier and I appreciate your follow up. Jerry

Jerry Moore, O'Rear & Associates    Website   

Tracy Hill is wonderful, and is a great resource for all business owners. Tracy helped me get Style Books with my logo embossed on them, and I couldn't be happier with them. She worked with me and the vendor to make sure everything was perfect. Her customer service and follow-up was wonderful. I would highly recommend working with Tracy to any business owner needing marketing materials/promotional products!

Katie Rushton    Website   

Tim: Just like when one of my gift baskets arrives and you're so excited when you open the box and you're seeing something magical for the first time--that's how I felt when I saw those magnets. You did a fabulous job!

Mary Lewinski, Extra Special Baskets    Website   

I would like to thank Tracy Hill for a fantastic job. I had a huge networking event fast approaching and I needed promotional items for my vendor table. Tracy was able to recommend several options and cleaver ideas. We were able to place my order and I received the items in time for my event. I ordered pens and they look amazing.

I would highly recommend Bizarre Marketing and I would definitely recommend Tracy, she is the BEST!

Valerie Priester    Website   

I am so happy with my pens and business cards. I was like a kid in a candy store when I saw my pens (pink no doubt). My business cards are amazing - I finally got official cards with my logo, no more generic cards (they served their purpose). Tracy Hill was my representative and she is the absolute BEST! She helped me with ideas for an upcoming event and ensured everything would arrive on time for event.

Valerie Priester - Victorious Life Coaching    Website   

Thank you Tracy for helping me with our health fair. The Large insulated bags were a hit and are of very high quality. The pin wheels with our name on the handle were a hit as well with the children and the parents.

Sharon Gonzales    Website   

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