Custom printed pens are a great tool for promoting any business, and are often used for showing appreciation to clients. Engraved Promotional Pens should always have your logo or a message on their body and come in a wide variety of styles and colors. Most order screen printed custom pens for tradeshows and basic give-a-way usage since they are less expensive.
The screen printed pen option uses ink to effectively transfer a design to the body of the pen with the help of a stencil or plate. Engraved pens kick up the quality by usually being metal; Lasers are used to engrave a company’s logo or message on the body of the pen. As direct printing is used in case of most promotional pens, they come with an unlimited option of colors. But in case of engraved pens, the resulting color of engraved area is the color of the material of the pen in most cases. Due to the engravings, there is no fear of deterioration of the artwork in case of engraved pens, while the colors in the promotional pens may fade out over time.
The cost and benefit issue matters a lot while choosing a pen. Promotional pens are mostly chosen based on the budget and the type of promotion required while engraved pens are better chosen based upon the preference of the recipient and the purpose of the gift. Screen Printed Promotional Pens cost a lot less compared to the engraved promo pens, pricing is based on the quantity bought.
Talking about quality, the screen printed promotional pens tend to be of lower quality as compared to that of the engraved pens. But do serve the advertising purpose; the quality of the promotional pens should last long enough to make an impression of the business – at least a year. On the other hand, the engraved pens reflect the thoughtfulness of the giver, hence should be of higher quality material. But with higher quality, comes a higher price – but do know they are often kept for many years since the cartridges are replaceable.
Tim Somers
Bizarre Marketing, LLC.
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