• Home
  • Marketing Services
  • Resources
  • About
    • Testimonials
    • Sales Rep Training
  • Contact Us
  • Blog

Bizarre Marketing

BizarreMarketingMagazine

Enhacing Your Trade Show Exhibits Before And After The Event

November 14, 2011 By Tim Somers Leave a Comment

Enhacing Your Trade Show Exhibits: Before And After The Event
by Chris Harmen

Tradeshow Display

The work of a trade show exhibit doesn’t begin and end with the event. Smart marketers know that they should do a little work before, during and after an event to ensure that it’s a success. Before you ship your trade show exhibits to an event, consider how to let customers know that you’ll be there, figure out how to attract them to your display and think about how to keep them up to date and interested in your company.

Use Mailers To Let Customers Know You’ll Be There

It’s not enough to simply pack up your trade show exhibits and show up to an event. After all, customers won’t know you’re there if you don’t tell them. If you don’t talk personally to customers on a regular basis, take the time to create a dynamic flyer to let them know you’ll be attending. You can also send an email blast, just be sure to not send too many emails. More than two in a short time period will end up seeming like spam and that will just help ensure that your email address gets added to a company’s spam folder. In your mailers, make sure to mention any promotional giveaways that you’re planning on handing out and consider including a lead form for customers to fill out so they can bring it in already completed.

Give Out Promotional Materials And Giveaways At Your Trade Show Exhibit

Once you’ve let your customers know that they should visit your trade show exhibit while at the event, you’ll need to design your promotional brochures and decide on any giveaways. Some companies choose to give promotional products to every customer who visits their display, while others choose to hand out more expensive items to attendees who fill out a lead card. Popular giveaways include coffee cups, tote bags, notepads, USB drives, mouse pad and more. If you’re thinking of using a larger prize, popular items include computer tablets, laptops or even cash. Be certain that your giveaway is an accurate reflection of your company, and is in line with your marketing message.

Take Advantage Of Webinars After The Event

After you’re back in the office, use the contacts you’ve made. Webinars are excellent ways to do this. Let the contacts you made at your trade show exhibit know when you’re putting on a webinar and ask them to attend. People who visited your trade show exhibits will welcome the opportunity to learn more about your company and its products or services, however, make sure that the webinar fills a need for customers and doesn’t just act like a commercial for your business.

One of the biggest advantages of webinars is that they’re extremely inexpensive to produce. In years past, if businesses wanted to reach out to their clients, they needed to find a meeting room, find a time that worked for their customers and provide snacks and beverages. This could become so expensive that most businesses couldn’t do them very often. Webinars on the other hand, can be put on with just a clear goal, a web camera and a fast Internet connection.

Marketing doesn’t begin or end when you’ve packed up your trade show exhibits and headed back to the office. Instead of thinking of your display as the main part of your marketing plan, use it as just one piece of a multi-faceted diagram.

About the Author
Companies looking for a Memphis trade show exhibit, need look no further than Skyline MidSouth. They can create a one of a kind trade show exhibit in Memphis and more for customers who want to stand out. To see a gallery of Memphis trade show exhibits, visit their website.

Tim Somers
Bizarre Marketing.
Marketing Solutions To Help Your Business Grow!

Previous Post
Next Post

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Testimonials

I have been using Bizarre's services for years, and it's a pleasure to work with Tim. He is a true professional and has become a friend along the way in support of my non-profit organization. His promotional items and printing services are top-notch. Thanks, Tim, for making us look so good :-) !

Wilheimina Long Youth Matter Inc.    Website   

A big thank you to Tim and the entire team at Bizarre Marketing. We switched to them after an unsatisfactory experience with a competitor and we are very thrilled with the end result! We'll definitely be using Bizarre Marketing in the future and highly recommend them.

Tricia Cawley Heritage Automotive Group    Website   

I met Tracy Hill at a networking event over a year ago and now cherish our relationship! She is the ultimate professional with a passion for helping other businesses grow. Her follow-up is second to none! Tracy is always searching for new ideas and opportunities for her clients. I highly recommend Tracy and Bizarre Marketing for your promotional items!

Cindy Hancock, Oasis In-Home Care    Website   

Thank you Tracy! It's great to have you as a local resource for my marketing items. Ordering couldn't have been easier and I appreciate your follow up. Jerry

Jerry Moore, O'Rear & Associates    Website   

Tracy Hill is wonderful, and is a great resource for all business owners. Tracy helped me get Style Books with my logo embossed on them, and I couldn't be happier with them. She worked with me and the vendor to make sure everything was perfect. Her customer service and follow-up was wonderful. I would highly recommend working with Tracy to any business owner needing marketing materials/promotional products!

Katie Rushton    Website   

Tim: Just like when one of my gift baskets arrives and you're so excited when you open the box and you're seeing something magical for the first time--that's how I felt when I saw those magnets. You did a fabulous job!

Mary Lewinski, Extra Special Baskets    Website   

I would like to thank Tracy Hill for a fantastic job. I had a huge networking event fast approaching and I needed promotional items for my vendor table. Tracy was able to recommend several options and cleaver ideas. We were able to place my order and I received the items in time for my event. I ordered pens and they look amazing.

I would highly recommend Bizarre Marketing and I would definitely recommend Tracy, she is the BEST!

Valerie Priester    Website   

I am so happy with my pens and business cards. I was like a kid in a candy store when I saw my pens (pink no doubt). My business cards are amazing - I finally got official cards with my logo, no more generic cards (they served their purpose). Tracy Hill was my representative and she is the absolute BEST! She helped me with ideas for an upcoming event and ensured everything would arrive on time for event.

Valerie Priester - Victorious Life Coaching    Website   

Thank you Tracy for helping me with our health fair. The Large insulated bags were a hit and are of very high quality. The pin wheels with our name on the handle were a hit as well with the children and the parents.

Sharon Gonzales    Website   

Bizarre Marketing

23772 West Rd., #450 Brownstown MI 48183 734-782-9600
  • Home
  • Contact Us
  • Blog
  • Privacy Policy

Copyright © 2023 · Bizarre Marketing, LLC · Log in