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Event Marketing, Mobile and QR Codes

July 31, 2013 By Tim Somers 1 Comment

Smartphones have kicked up event marketing a notch adding more interaction at events giving marketers more opportunities than ever to connect with tradeshow attendees.  Vendors are also using mobile phones to accept payments right at their booths via mobile phone.

Event Marketing

People are taking pictures at events and sharing them while they are at the event.  So as a marketer you have to have a mobile marketing strategy to make the most out of the events you attend this year. You should NOT go into these events with a booth geared toward just advertising your stuff.  The “hey buy my stuff” mentality doesn’t work and hasn’t for years.

Attending events as a vendor should be looked at as a way to connect with a larger audience giving them deeper interaction.  Mobile marketing gets your brand into prospects most valued possession…their Smartphone.  By using QR Codes on your signage and promotional products you can collect data, build your list and open a door to interact with clients and prospects at a level like no other.

Before your next big event start paying attention to what others are doing at events, these events do not have to be your same industry.  You will see many vendors are using QR Codes to collect data, too enter contests and event host mobile scavenger hunts that all excite attendees.  As you walk these events capitalize on what excites you and implement it into your event mobile marketing.

Tim Somers
Bizarre Marketing, LLC

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Comments

  1. Sam says

    August 19, 2013 at 11:51 am

    We are looking at ways that these types of access can help our business. At the moment, these kind of marketing tricks are used as kind of an impulse buy or visit, but can they also be seen within a crowded marketplace for a high end item?

    Reply

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Tracy Hill is wonderful, and is a great resource for all business owners. Tracy helped me get Style Books with my logo embossed on them, and I couldn't be happier with them. She worked with me and the vendor to make sure everything was perfect. Her customer service and follow-up was wonderful. I would highly recommend working with Tracy to any business owner needing marketing materials/promotional products!

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