Smartphones have kicked up event marketing a notch adding more interaction at events giving marketers more opportunities than ever to connect with tradeshow attendees. Vendors are also using mobile phones to accept payments right at their booths via mobile phone.
People are taking pictures at events and sharing them while they are at the event. So as a marketer you have to have a mobile marketing strategy to make the most out of the events you attend this year. You should NOT go into these events with a booth geared toward just advertising your stuff. The “hey buy my stuff” mentality doesn’t work and hasn’t for years.
Attending events as a vendor should be looked at as a way to connect with a larger audience giving them deeper interaction. Mobile marketing gets your brand into prospects most valued possession…their Smartphone. By using QR Codes on your signage and promotional products you can collect data, build your list and open a door to interact with clients and prospects at a level like no other.
Before your next big event start paying attention to what others are doing at events, these events do not have to be your same industry. You will see many vendors are using QR Codes to collect data, too enter contests and event host mobile scavenger hunts that all excite attendees. As you walk these events capitalize on what excites you and implement it into your event mobile marketing.
Bizarre Marketing, LLC