Facebook Hashtags Now Matter

Hey, Bizarre Marketers.

It’s Tim from Bizarre Marketing and I want to go over something new and exciting that’s happening in Facebook.

Now Hashtags matter on Facebook, they actually didn’t matter.

For the longest time, Facebook really didn’t pay attention to them.

They didn’t have any plan for them.

Whereas a hashtag on Instagram and Twitter, you know, they were very powerful.

You could search and you can find things and people could find you with those hashtags.

But now Facebook has put some real emphasis on this, and they’ve come up with some hashtag page feeds.

So Hashtags were really now important.

And you’ve gotta be strategic in the hashtags that you use.

So I want to go over real quick and show you some of the feed pages, show you how to find the right hashtags.

And, you just gotta do some research and things like that.

So let’s jump over on our Facebook page, we’ve been using Hashtags forever.

I just always put him in Facebook, even though I know they weren’t doing anything, So this might give us some extra weight as they’re developing this now.

So, um, you see, I’m using the Hashtags here.

If you want to go find the feed pages, what you have to do is do facebook.com/hashtag and then hashtag whatever you know, whatever the hashtag is that sounded really weird.

But anyway, so I did marketing and you can see that 594,000 people are talking about marketing and seen just kind of go see-through here and you can see what this guy is doing here.

This is actually someone I follow.

So I found that interesting.

There are people that I follow in here and people that I don’t follow as I went through the marketing aspect of it here.

But he’s using marketing right here, marketing tips and, um, this is awesome.

This is actually someone that shared one of our posts, and it’s got the marketing in there.

This is one of the bizarre posts, so that’s pretty cool.

And so you can just kind of go through and see other people are doing and see you know this.

Look at those and get maybe some additional, you know, different ones to use.

Now there’s a great site called all-hashtag.com where you can stick in a keyword that you think people are searching for your business and see what kind of hashtags they recommend.

So there are two parts to doing the research here.

So social media marketing is one that I want to rank for want to be pulled up for.

So I stuck that in there and it came up with 30 different social media marketing related hashtags.

So what I did then is I went and took one of these.

Take one of these.

If you go into Instagram, you can actually download are actually use.

Ah, chrome extension.

It’s called the desktop for Instagram.

It’s really powerful.

You can see everything and, you know, look at it.

So basically I just put in here the social media marketing hashtag little hashtag in their first and that shows you that there are 11 million posts about social media marketing.

So that means that’s a really good one for me to use.

Social media marketing tips.

Still pretty good.

Half a 1,000,000 it just starts going down from their strategy unless this really shows you what people are tagging and how many they are means the competition’s pretty steep, too.

But you might want to add some of these other ones just to capture some of this other stuff, too.

So that’s one way to do some research there.

I’m gonna grab another one of these.

Just a random one that was Social media marketing consulting.

I don’t think there were very many of those.

Let’s pop that in there.

Real quick hashtag.

See 2000 posts on there.

So not a great one.

You know, even though they give you all these ones that are related, it’s not the greatest.

So, um, that just gives you some insight.

And then a lot of people like I’m in marketing.

But if I want a target, maybe realtors, that maybe I should be using Hashtags, you know that are real estate, or homes for sale and see there’s a 1,000,000 of those.

So you don’t always want to just post what you do you know what’s up to your business about but what others might be searching for your insurance agent, you know, boating, camping, trailer.

You know, things like that might be home, home improvement.

That might be better than doing insurance.

And you know that no one’s really searching for that.

But if they have a boat or a trailer that something that they’re gonna be searching for, so let’s jump over.

Just want to show you another.

You know, let’s go to a different one here and just do something downriver Michigan.

If you do downriver, you just see there’s a page.

So when it says explore, that means there’s not a lot of people that are.

It’s not even enough to I don’t know what the number is the minimum number, but not enough to really get some traction on it.

So it’s not really a good hashtag to do.

But let’s do boating.

So boating 44,000 people.

Now again, this is kind of brand new, so there’s not.

A lot of these pages aren’t really going in. People haven’t been using hashtags much in Facebook as they could be, so this would be a great one for an insurance person.

Let’s do camping and you see what comes up 255,000 people so pretty exciting news there with the Hashtags.

So it’s something you want to make sure using.

We’ve been using them for a while.

But we’re actually to beef it up and put a few more in there.

Try to target some other ones, but, um you know, if you hit someone hits on this link, it’s gonna take them to that feed page now.

So promotional products, not the greatest 6.6 k So there you have it, Tim.

From bizarre marketing.

Start using some hashtags and Facebook if you haven’t already.

If you have any questions, you need help.

For your social media marketing, please give us a call.

It’s what we do.

Have a great rest of the day.

We’ll talk to you soon.

 

Tim Somers
Bizarre Marketing