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Great Clips Brilliant Marketing Strategy

September 17, 2018 By Tim Somers Leave a Comment

Hey are Bizarre Marketers, I want to talk about a marketing strategy I really think is brilliant. Great clips opened a new location here in Brownstown Michigan, they are a haircutting service. They had signs up and down the street when they first opened, maybe a month or two ago that was for a haircut for $4.99 – It got my attention when I was driving by. Then it went up to $5.99 and a couple weeks later it went to $6.99. So I just decided I’d go in there and check them out for a $6.99 haircut and see what they were all about.

I went to great clips, had a great experience for a $6.99 haircut, and now as the weeks have gone by, their signs went up to $8.99 and just drove by there today they were $9.99. I did some research and looks like the basic pricing for great clips is $12.99 for a haircut, but to me I’ve now went there, I’ve had their service and I liked their service. I probably won’t hesitate to go there for a $12.99 haircut because they got me in the door at $6.99 if they would have opened this new location at $1299 would have stopped, probably not. I might have checked them out. Nevertheless, it’s brilliant marketing.

If you have a new product, or a new service that you’re coming out with, it’s a good way to get customers simply give them an introductory offer less than normal price and get them hooked on your product or service. Then you dramatically increase the price. I mean in their case they started at $4.99 and will end up at $12.99.

Tim Somers
Bizarre Marketing

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I have been using Bizarre's services for years, and it's a pleasure to work with Tim. He is a true professional and has become a friend along the way in support of my non-profit organization. His promotional items and printing services are top-notch. Thanks, Tim, for making us look so good :-) !

Wilheimina Long Youth Matter Inc.    Website   

A big thank you to Tim and the entire team at Bizarre Marketing. We switched to them after an unsatisfactory experience with a competitor and we are very thrilled with the end result! We'll definitely be using Bizarre Marketing in the future and highly recommend them.

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Cindy Hancock, Oasis In-Home Care    Website   

Thank you Tracy! It's great to have you as a local resource for my marketing items. Ordering couldn't have been easier and I appreciate your follow up. Jerry

Jerry Moore, O'Rear & Associates    Website   

Tracy Hill is wonderful, and is a great resource for all business owners. Tracy helped me get Style Books with my logo embossed on them, and I couldn't be happier with them. She worked with me and the vendor to make sure everything was perfect. Her customer service and follow-up was wonderful. I would highly recommend working with Tracy to any business owner needing marketing materials/promotional products!

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Tim: Just like when one of my gift baskets arrives and you're so excited when you open the box and you're seeing something magical for the first time--that's how I felt when I saw those magnets. You did a fabulous job!

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I would like to thank Tracy Hill for a fantastic job. I had a huge networking event fast approaching and I needed promotional items for my vendor table. Tracy was able to recommend several options and cleaver ideas. We were able to place my order and I received the items in time for my event. I ordered pens and they look amazing.

I would highly recommend Bizarre Marketing and I would definitely recommend Tracy, she is the BEST!

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Valerie Priester - Victorious Life Coaching    Website   

Thank you Tracy for helping me with our health fair. The Large insulated bags were a hit and are of very high quality. The pin wheels with our name on the handle were a hit as well with the children and the parents.

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