Hey are Bizarre Marketers, I want to talk about a marketing strategy I really think is brilliant. Great clips opened a new location here in Brownstown Michigan, they are a haircutting service. They had signs up and down the street when they first opened, maybe a month or two ago that was for a haircut for $4.99 – It got my attention when I was driving by. Then it went up to $5.99 and a couple weeks later it went to $6.99. So I just decided I’d go in there and check them out for a $6.99 haircut and see what they were all about.
I went to great clips, had a great experience for a $6.99 haircut, and now as the weeks have gone by, their signs went up to $8.99 and just drove by there today they were $9.99. I did some research and looks like the basic pricing for great clips is $12.99 for a haircut, but to me I’ve now went there, I’ve had their service and I liked their service. I probably won’t hesitate to go there for a $12.99 haircut because they got me in the door at $6.99 if they would have opened this new location at $1299 would have stopped, probably not. I might have checked them out. Nevertheless, it’s brilliant marketing.
If you have a new product, or a new service that you’re coming out with, it’s a good way to get customers simply give them an introductory offer less than normal price and get them hooked on your product or service. Then you dramatically increase the price. I mean in their case they started at $4.99 and will end up at $12.99.