Are you looking forward to making your Ad reach your target audience and become the next YouTube sensation?
YouTube recently underlined that it now has more than 1.5 billion monthly active users – second only to Facebook – while viewers spend more than an hour a day watching YouTube content on mobile devices alone.
For marketers and small business owners, this represents a huge opportunity to get in front of a target audience. Because the YouTube Ad format relies solely on video, the platform can seem a little daunting at first.
But to create attractive YouTube Ads you don’t need to be a video director. In this article, you’ll be learning how you can use YouTube Ads to grow your business.
- Partner your business with YouTube Creators:
YouTube sponsorships between creators and brands are already a trend in marketing these days. Most businesses in a range of industries implement a partnership with reliable YouTube creators to boost success in their current campaign.
When it is about time to connect with partners to market your YouTube video, go to sponsorship marketplace websites. It will not only save you time but also most of your resources. Whether you need to promote a single video or a series, these solutions will allow you to establish a sponsorship from dedicated content for your company to well-detailed reviews.
- Customize your channel page:
Once you have uploaded your video Ad, optimize your channel page. Make optimal use of the space like providing all the relevant information about your brand, links to your landing pages or social media sites and post other related videos. Don’t just provide filler content, make sure that whatever content you provide is compelling and relevant.
To improve conversion rates, upload a clickable channel banner on your channel page that has a clear call-to-action which will help in driving clicks to your site without spending a single cent.
- Selecting the right keywords:
While managing your Ad groups, it is advisable to select a broader keyword and shorter keyword phrases that suit your video. Make use of YouTube’s keyword tool if you need some additional suggestions for keywords, rather than using AdWord’s keyword tool or copying keywords from your existing search campaign.
Go for the keywords that work well for your campaign and also include additional keywords suggested by the keyword tool.
- Creating effective Ads:
While creating effective Ads, you need to focus on these two things that can bring a stark difference to your campaign, that is click-through rate and conversion rate.
First, improve your conversion rate, choose the option so that your video plays on your channel page instead of watch page. It will allow your channel banner, CTA and authority building content to show up as soon the Ad is clicked which ultimately increases your conversion.
Second, optimize click-through rate, have a look at your video thumbnail image choices provided by AdWords when setting up your Ad. This small change can get you some extra clicks from the exact same copy.
- Leveraging annotations effectively:
Annotations are used to add a comment or highlight important information at any point during the video. You can customize its design, position, appearance, and disappearance. Annotations are used in the following two ways to optimize conversion rate:
- Drive clicks to related videos during the last few seconds of your video.
- Showcase a call to action with a link to your site at key points during the video
Tim Somers – Bizarre Marketing