Harness The Power Of Video Marketing
Guest Blog Post By Jake Oliver
I wanted to talk to you today about the power of video marketing. If you are interested in making money and being a successful online marketer, you must incorporate video marketing into your overall strategy.
Especially if you sell a physical product, you can make a video demonstrating its features and options, and also use that video as a manual to help people understand it better and learn how to use it.
Be friendly and use positive tone. Always think about your customers when creating videos for your business. Try to address them directly, try to solve their troubles and make them feel good about themselves – they will love you for it!
Always try to connect to people, try to make some sort of bond by letting them in on some funny facts about your business, or even personal life. Take them on a tour of your office or workplace, show your viewer that you are just like them and that they, too, can become like you if you use your product, for instance.
Always make sure to try to reach as many people as you can. If you budget allows you, create video marketing campaigns on other sites in your niche. Make sure those sites are related to your product, otherwise you will just be wasting your money.
TIP! Make sure you take care of your subscribers and viewers. If someone makes a comment or asks a question about your video marketing or the product you are promoting, make sure you answer quickly and be clear as possible. It will show people that you care about your customers.
If the goal of your video is to pitch people and get them to buy your product, always remember to include a link to it. It may sound silly, but some people forget this and end up losing customers. Your best bet would be to watermark the video or just insert your URL at the bottom, so if you video gets embedded, people will know where to go to buy your product.
After you finish with the video, you should immediately start thinking of the next one, if you got a lot of questions about some feature of your product it would be a good idea to make another video with special attention to that detail
TIP! Let the visitors know what will the video be about, so that they know what they can expect from you. Try to get them interested from the very start and keep them till the end of your video.
Making video is somewhat similar to writing a good content, you must always be fresh and have something interesting to say. If you are boring and uninteresting, people will quickly leave your page and be gone for good. On the other hand, if they like your videos they will keep coming back and bring their friends with them!
Always make sure you address the comments of your visitors. They will give you valuable data and priceless input. If you use those comments to improve your product let your visitors know. It will make you more credible and trustworthy.
Video marketing can and will help you but only if you keep all of these tips in mind and pay attention to every detail. Make sure you take care of your viewers and always try to answer every question you get, those are the key ingredients to creating a successful video marketing campaign!
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