Lead generation is used to get prospective clients into your purchase funnel. Many companies use a lead management system to move leads through a purchase funnel. Lead magnets, like free reports or videos that offer value are used in most cases to get prospects to opt-in to your funnel.
Developing a strong lead generation campaign is not hard, but it does take some strategic planning to make the process easier for you following the step by step process below will make your campaign a success in achieving a higher ratio of sales.
Key performance indicators (KPI’s) and a having solid targeted objective is the first step in planning out your lead generation campaign. You must know what you want this campaign to accomplish or it will fail before you launch it. The main objective should be getting leads into a funnel so you can keep in front of them over and over again. It’s said to take up to 15 different exposures to your product or service before a buying decision is made. So offering a lead magnet like a free eBook or tips report or even a free sample of your product in exchange for their email or address is vital.
So with a clear plan you now have to start planning out and developing the actual collateral elements you will be using to attract leads. Each campaign should have only one clear and targeted message, and all of your advertising collateral should be build and focused on that message. If you have a wishy washy message your lead generation campaign will fail.
A strong headline that has a Hot Button embedded in it will get you the most results. A Hot Button is something that triggers a reaction, a pain that the reader has. Your product or service should provide a solution to solve that program. Your message CAN NOT say I sell widgets – click here to buy them now.[Tweet “Your message CAN NOT say I sell widgets click here to buy them now”]
Evaluate and Fine Tune
There is always room for improvement for any lead generation campaign so be sure to review how your campaign is performing every couple of days. If you are not getting leads, tweak a few things and check it again and continue that process until you are satisfied with the amount of leads you are getting consistently. It is also important to know you must have several campaigns in place to generate leads.
Don’t waste another day put these steps into play immediately. If you are struggling with finding the time or creativity do not hesitate to contact Bizarre Marketing and we’ll develop a custom strategic lead generation system that will grow your business.
To Your Success
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