How To Build An Email List With Ad Swaps
It has been said that your “list” is worth its weight in gold, weight being the number of subscribers you have on your email list. Growing your list can take time and lots of money, but Ad Swaps are an up and coming way to build your list with no cost and just a little effort. Ad Swap (also known as Advertising Swap) is an arrangement you made with other list owners in like niches (industries). The goal of both swappers is to offer something worthy of getting your partners list to click over to your website or blog and subscribe to your list.
Each and every Ad Swap you do will be different; each party wants to ensure they are getting the same value they are providing in regards to the quality and size of the lists they swap with. Some swaps are text based, while others will be banner ad based. Either way the ads must be prominently displayed or recommended by the list owner for maximum effectiveness.
I want to stress again…you want to do Ad Swaps with lists that are in similar industries. Obviously you are not going to swap with a direct competitor, but niches that complement each other. You also don’t want to over swap, you will devalue your connect and possibly lose your subscribers to other lists that offer better content if you over swap. I would recommend no more than 25% of your mailings include an Advertising Swap. So if you distribute to your list four times a month – then only one of those should include an Ad Swap.
In searching for partners to trade ads with you can search for like businesses and send them a message to see if they are interested in growing their email list. It’s best if you have a relationship with webmasters and bloggers that you can leverage verse trying to cold call on a list owner. You can also find Ad Swap partners on various Forums on the Internet… Google it.
Having a large list is great – but you must make sure you provide value to your subscribers, if you keep blasting them with “buy my stuff” emails they will opt-out faster than you can blink an eye. Provide them with great problem solving content and helpful tips and you will have them for life.
There are also ebooks like the Instant List Building Formula that you can utilize to build a large list.
We Want Ad Swap Partners
Bizarre Marketing is always open to doing Swaps with like industries and most business related lists. NO Make Money Online, Gaming, Porn or Internet Marketing lists will be considered.
Bizarre Marketing, LLC.
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