I have been asked this question over and over again, “How can I market my business for nothing”. I guess you need to define “nothing”, even if you could get free marketing, some type of work is going to be involved. You don’t get nothin’ for nothing in my opinion.
Nevertheless I can say I did get a first page Google listing for pretty much nothing. Ok well maybe not nothing, it took me maybe ten minutes. Let me start from the beginning…In checking my Google Analytics today I noticed that the keyword phrase “How to market your business for nothing” was one of the top searches bringing traffic to my blog this month.
When I see activity like this I always do a Google Search and look on the first three or four pages of Google to see how well I am ranking, if at all. To my surprise a Guest Blog Post from 2008 by Kathy Kane of Market Insights titled “Market Your Business For Practically Nothing” was on the first page in the number 5 position (queue the goose bumps).
I then proceeded to look at the listings above mine, only to find Kathy’s Blog ranking in the number 3 position for a similar post with a slightly different title. Did I mention that there were 108 Million results from the “how to market your business for nothing” Google Search. Locking in the number 3 and number 5 spots is very impressive considering the number or results returned.
So how do you market your business for nothing?
One sure fire way is to get Guest Bloggers to provide you with unique and compelling content. Ranking on the first page of Google for a popular keyword or keyword phrase is priceless. As I mentioned earlier in this post it took me ten minutes, I sent Kathy an email requesting an article – she emailed me one, I then uploaded it to my blog.
To Your Success!