If you are new at marketing a business or you’ve just started your own business, investment in promotional products may seem like an unnecessary and costly adventure. It may come as a surprise to you, but using promotional items is the most cost effective way for you to build and shape your brand. It is the best way to increase awareness and engagement of your potential customers. Follow these basic tips to get the most out of your investment.
Find out who your target audience is
Do a thorough research of the market and find out who your potential consumers are. If you do this, it will be of great help when it comes to deciding exactly what kind of product you should choose, because you will need to find and pick something your target audience will find not only fun, but useful as well. Good and detailed research will provide you with valuable information in making a smart purchase.
Find a way to reach your target audience
Okay, so you have found out who your potential consumers are. What do you do now? Do as much as you can to find out which is the best way to reach your target audience. If you find the right way, it will leave a great impression on them. The place and the way you distribute your product are incredibly important. Coming up with a way to get your promo item in your audiences hands could be as easy as organizing an event or attending a fair.
Choose your promotional products carefully
If you have a good, fun, memorable and useful promotional product, it will not be possible to ignore it. Make sure your brand and contact info are visible, since this product will be representing you for as long as it is functional. Give the customer an item which not only has immediate, but long-term value as well. It’s best if the gift is small, but used frequently, and somehow connected to your business. A tobacco company handing out lighters makes sense, but handing out something valuable and useful such as USB Flash Drive with company’s brand on it would be great choice for anyone.
If your promotional items are clearly branded, they will speak for your brand for as long as they are used. In addition, if it has the potential to be given away and passed around a greater number of people, it will be a marketing move no other medium could possibly match.
Guest Post By: Kelly Brook is a marketing consultant at Promo Planet, which is home to a vast array of corporate gifts and merchandise that can be custom branded and imprinted with your logo or message. Find Kelly on Twitter: @KellyBrook828
To Your Success!