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How To Maximize Your Investment In Promotional Products

October 20, 2014 By Tim Somers Leave a Comment

If you are new at marketing a business or you’ve just started your own business, investment in promotional products may seem like an unnecessary and costly adventure. It may come as a surprise to you, but using promotional items is the most cost effective way for you to build and shape your brand. It is the best way to increase awareness and engagement of your potential customers. Follow these basic tips to get the most out of your investment.

Promotional Products

Find out who your target audience is

Do a thorough research of the market and find out who your potential consumers are. If you do this, it will be of great help when it comes to deciding exactly what kind of product you should choose, because you will need to find and pick something your target audience will find not only fun, but useful as well. Good and detailed research will provide you with valuable information in making a smart purchase.

Find a way to reach your target audience

Okay, so you have found out who your potential consumers are. What do you do now? Do as much as you can to find out which is the best way to reach your target audience. If you find the right way, it will leave a great impression on them. The place and the way you distribute your product are incredibly important.  Coming up with a way to get your promo item in your audiences hands could be as easy as organizing an event or attending a fair.

Choose your promotional products carefully

If you have a good, fun, memorable and useful promotional product, it will not be possible to ignore it. Make sure your brand and contact info are visible, since this product will be representing you for as long as it is functional. Give the customer an item which not only has immediate, but long-term value as well.  It’s best if the gift is small, but used frequently, and somehow connected to your business.  A tobacco company handing out lighters makes sense, but handing out something valuable and useful such as USB Flash Drive with company’s brand on it would be great choice for anyone.

If your promotional items are clearly branded, they will speak for your brand for as long as they are used. In addition, if it has the potential to be given away and passed around a greater number of people, it will be a marketing move no other medium could possibly match.

Guest Post By: Kelly Brook is a marketing consultant at Promo Planet, which is home to a vast array of corporate gifts and merchandise that can be custom branded and imprinted with your logo or message. Find Kelly on Twitter: @KellyBrook828

To Your Success!

Tim Somers
Bizarre Marketing

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Testimonials

I have been using Bizarre's services for years, and it's a pleasure to work with Tim. He is a true professional and has become a friend along the way in support of my non-profit organization. His promotional items and printing services are top-notch. Thanks, Tim, for making us look so good :-) !

Wilheimina Long Youth Matter Inc.    Website   

A big thank you to Tim and the entire team at Bizarre Marketing. We switched to them after an unsatisfactory experience with a competitor and we are very thrilled with the end result! We'll definitely be using Bizarre Marketing in the future and highly recommend them.

Tricia Cawley Heritage Automotive Group    Website   

I met Tracy Hill at a networking event over a year ago and now cherish our relationship! She is the ultimate professional with a passion for helping other businesses grow. Her follow-up is second to none! Tracy is always searching for new ideas and opportunities for her clients. I highly recommend Tracy and Bizarre Marketing for your promotional items!

Cindy Hancock, Oasis In-Home Care    Website   

Thank you Tracy! It's great to have you as a local resource for my marketing items. Ordering couldn't have been easier and I appreciate your follow up. Jerry

Jerry Moore, O'Rear & Associates    Website   

Tracy Hill is wonderful, and is a great resource for all business owners. Tracy helped me get Style Books with my logo embossed on them, and I couldn't be happier with them. She worked with me and the vendor to make sure everything was perfect. Her customer service and follow-up was wonderful. I would highly recommend working with Tracy to any business owner needing marketing materials/promotional products!

Katie Rushton    Website   

Tim: Just like when one of my gift baskets arrives and you're so excited when you open the box and you're seeing something magical for the first time--that's how I felt when I saw those magnets. You did a fabulous job!

Mary Lewinski, Extra Special Baskets    Website   

I would like to thank Tracy Hill for a fantastic job. I had a huge networking event fast approaching and I needed promotional items for my vendor table. Tracy was able to recommend several options and cleaver ideas. We were able to place my order and I received the items in time for my event. I ordered pens and they look amazing.

I would highly recommend Bizarre Marketing and I would definitely recommend Tracy, she is the BEST!

Valerie Priester    Website   

I am so happy with my pens and business cards. I was like a kid in a candy store when I saw my pens (pink no doubt). My business cards are amazing - I finally got official cards with my logo, no more generic cards (they served their purpose). Tracy Hill was my representative and she is the absolute BEST! She helped me with ideas for an upcoming event and ensured everything would arrive on time for event.

Valerie Priester - Victorious Life Coaching    Website   

Thank you Tracy for helping me with our health fair. The Large insulated bags were a hit and are of very high quality. The pin wheels with our name on the handle were a hit as well with the children and the parents.

Sharon Gonzales    Website   

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