A corporate golf outing is an excellent way to appreciate your customers for their patronage. Golf is a sport that is enjoyed by the elite in the corporate world. From the office assistant to the CEO, every cadre of staff in the business community treasure an opportunity to leave the office and enjoy a nice golf outing. All staff will have a chance to relate informally with clients, take time to relax, and give out golf-themed, branded promotional products.
Preparing for the event is quite easy. The corporate marketing department can spare head this initiative. The attendee list should be compiled after tee times have been reserved and invitations have been sent out. All clients that participate will be happy to collect corporate branded packages that contain golf hats, tees, balls and towels. All these items should have the company’s name and logo printed on them. In addition, golf pencils, balls and tees bearing the company’s logo may be used during this event. All these items will help to promote the company in a quiet but impactful way.
The actual day of the event will be a fun-filled day for all. Several employees will have a chance to relate with customers out of the work environment. There will be a lot of chatting about personal and unofficial issues as well as the golf game itself. This is a golden opportunity for workers to study their clients closely and build more intimate relationships. They could even discover that they have a couple of common personal interests. This could eventually result in closer interactions outside the work setting.
Clients will feel highly honored because their loyalty is openly appreciated. Very often, customers feel that their patronage has been taken for granted. Therefore, recognizing them openly would boost their self esteem. They will treat the company with greater honor because of this unique show of appreciation. Customers that have only been interacting with employees through email and phone will longer be faceless.
Promotional products like golf hats, custom printed golf balls and tees are usually special treasures for customers who are occasional golfers. They will wear their new branded golf hat and eventually tuck it away in their golf back so they can put in on again. An imprinted umbrella and water bottle are appropriate for those who spend a long time on the golf course. Every time a customer makes use of these items, they help to promote the corporate brand. Some of their friends who don’t receive such lovely items from their vendors could easily become envious.
It is important to offer prizes when a corporate golf outing becomes a novelty competition. Clients that win either the ‘closest to the hole’ competition or possess the farthest drive can be given branded golf shirts. At the end of the day, a branded golf computer or wrist watch can serve as an excellent gift for clients who have the best scores. Freebies such as tee holders and golf balls can be given to everyone else.
A corporate golf outing to appreciate your esteemed clients can easily become a treasured annual event. Such opportunities to honor your clients and build better business relations don’t occur frequently. So by giving out promotional products such as awards and branded gifts the company is appreciating their clients in a very impactful way. In the future, as clients make use of these items, they are marketing the company in a unique and effective way.
Creating a client appreciation outing is an excellent way to promote your company. Incorporating promotional products for use during and after the event is an effective way of building your brand.