In case you didn’t know, LinkedIn has a new feature called “Endorsements.” It basically allows all users to endorse their expertise or skills of any member within their network. This includes the skills that they haven’t listed as well. This will allow possible networking partners to instantly identify their strengths.
So, why should you start taking advantage of this brand new feature? Before you go off and send a bunch of emails asking your network for endorsements, just remember that networking is all about connecting different people with quality. It is not about quantity, but it’s about quality. Whether it is through someone’s skill or expertise your main goal must always be to place bring value upon your network.
Implement these three tips when using “endorsements” on your LinkedIn:
1. Endorse other people first then endorse fairly
Begin simply by endorsing your entire network first, before you ask for endorsements from other people. By doing this, you will equip others to find out where their strengths are. However, this also means that you will need to be very brutally honest.
Do not just click on every skill someone has listed. You must really think about it as well as only highlight the areas of expertise that you would be willing to place your reputation on-the-line for. For a bonus, all the people that you endorse will get to be notified about all your actions on LinkedIn. This basically means that they might return the favor.
2. Keep it simple within your “inner circle”.
Every person has their own professional inner circle that has about 10-20 people which you can call whenever you desire. You can ask for small favors or even for their advice. These must be the people that you approach first, however, it should be easy and personal.
Send your own inner circle a professional and personal e-mail, or just give them a short call to ask if they heard about this new feature on LinkedIn. Afterwards, let them know you have already endorsed them, and that you would appreciate if they could return the favor. Just make sure to keep it professional and personal to sustain a good LinkedIn relationship.
3. Do not mass e-mail.
The last and probably the most thing you should not do is send a mass e-mail to all of the people on your list. Mass emails basically are about asking for favors to everyone on your network all at once will definitely make you look like a spammer. If you are going to send e-mails to multiple recipients at once, try to segment your network to different lists according how you met all of them individually or what line of business they are in. Afterwards, you could then write personal e-mails to specific groups, telling each of them that they’re in your (wherever line of business) group of people. Also tell them that you feel that they would best understand this expertise of yours and would appreciate this endorsement. This type of approach will demonstrate that you have taken the time just to consider each of them specifically.
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