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Instagram Marketing To 400 Million Users and Growing

October 20, 2015 By Tim Somers Leave a Comment

Instagram announced that it has 400 million monthly active users, stepping right over Twitter’s 300 million users.  This puts Instagram in the number two slot as the seconded biggest social network. Instagram Marketing is now a must for every brand big and small.  Over 80 million photos are uploaded to this Facebook owned platform every single day and most are then pushed over (shared) to Facebook and Twitter automatically by those that choose to share their images on other platforms too when uploading new pictures or videos.

Instagram Marketing

Facebook now boasts a whopping 3.5 billion people are using at least one of their properties.  Here is the breakdown as of today – Facebook: 1.5 billion users, WhatApp: 900 million users, Facebook Messenger: 700 million users and Instagram bringing up the rear with 400 million users.

Instagram is only five years old and has jumped from 300 million users in December of 2014 to 400 million in less than a year. More that 75 percent of the new 100 million users are living outside of the US with half those joining this past year living in Europe and Asia.  Amazing pictures and videos are being uploaded from all corners of the globe.

Marketing on Instagram doesn’t take much effort at all – here are 2 power marketing tips to get you moving forward with your Instagram Marketing efforts.

A Clear Call To Action On Your Pictures

It takes more time and effort to put a call to action in the image but the results are far better and worth the time.  In the example below we created a “Double Tap Your Favorite Coffee” image for National Coffee Day – the results were great – a Double Tap gets your Instagram image or video a like.  While you can put the call to action in the caption, having the call to action right in the image is more powerful and defiantly the way to go.  You can also ask people to “Tag” others in a comment – something like “Tag the person you want to have coffee with today” would have been a great way to get more exposure to your brand taking advantage of National Coffee Day. I hope you noticed the Bizarre Marketing logo in the picture…that is a huge must do.

Instagram Marketing

Hashtags, Hashtags and more Hashtags

Using a relevant Hashtag will get your brand noticed by people who are not yet following your account.  Hashtags are nothing new but work a bit different on Instagram, they help organize and categorize pictures and videos making it easy for others to find them.  If you are using Hashtags that are relevant to your target audience you will gain likes, comments and followers without question. For example, if you have a pet supply company images and videos of Dogs and Cats using #Puppies, #Puppy, #DogsLife, #Kitty and #Catlover would be a great use of relevant Hashtags that will attract your audience.

Instagram Marketing

Almost 50% of Fortune 100 companies are said to be using Instagram to market their brands, so you might want to take notice and start following these leaders.  By creating well thought out images that are relevant and engaging to your audience you can gain exposure to your brand at a very low cost.  Be sure to like, comment and share other like industries and follow as many big brands as you can to learn from them.

Are you using Instagram to marketing your brand?   Comment Below!

Add your Instagram username in the comments and let me know how you are using this amazing social networking platform to market your business.

Follow Us On Instagram Here.

To Your Success

Tim Somers
Bizarre Marketing

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Testimonials

I have been using Bizarre's services for years, and it's a pleasure to work with Tim. He is a true professional and has become a friend along the way in support of my non-profit organization. His promotional items and printing services are top-notch. Thanks, Tim, for making us look so good :-) !

Wilheimina Long Youth Matter Inc.    Website   

A big thank you to Tim and the entire team at Bizarre Marketing. We switched to them after an unsatisfactory experience with a competitor and we are very thrilled with the end result! We'll definitely be using Bizarre Marketing in the future and highly recommend them.

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I met Tracy Hill at a networking event over a year ago and now cherish our relationship! She is the ultimate professional with a passion for helping other businesses grow. Her follow-up is second to none! Tracy is always searching for new ideas and opportunities for her clients. I highly recommend Tracy and Bizarre Marketing for your promotional items!

Cindy Hancock, Oasis In-Home Care    Website   

Thank you Tracy! It's great to have you as a local resource for my marketing items. Ordering couldn't have been easier and I appreciate your follow up. Jerry

Jerry Moore, O'Rear & Associates    Website   

Tracy Hill is wonderful, and is a great resource for all business owners. Tracy helped me get Style Books with my logo embossed on them, and I couldn't be happier with them. She worked with me and the vendor to make sure everything was perfect. Her customer service and follow-up was wonderful. I would highly recommend working with Tracy to any business owner needing marketing materials/promotional products!

Katie Rushton    Website   

Tim: Just like when one of my gift baskets arrives and you're so excited when you open the box and you're seeing something magical for the first time--that's how I felt when I saw those magnets. You did a fabulous job!

Mary Lewinski, Extra Special Baskets    Website   

I would like to thank Tracy Hill for a fantastic job. I had a huge networking event fast approaching and I needed promotional items for my vendor table. Tracy was able to recommend several options and cleaver ideas. We were able to place my order and I received the items in time for my event. I ordered pens and they look amazing.

I would highly recommend Bizarre Marketing and I would definitely recommend Tracy, she is the BEST!

Valerie Priester    Website   

I am so happy with my pens and business cards. I was like a kid in a candy store when I saw my pens (pink no doubt). My business cards are amazing - I finally got official cards with my logo, no more generic cards (they served their purpose). Tracy Hill was my representative and she is the absolute BEST! She helped me with ideas for an upcoming event and ensured everything would arrive on time for event.

Valerie Priester - Victorious Life Coaching    Website   

Thank you Tracy for helping me with our health fair. The Large insulated bags were a hit and are of very high quality. The pin wheels with our name on the handle were a hit as well with the children and the parents.

Sharon Gonzales    Website   

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