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Is Instagram Right your Business?

December 9, 2018 By Tim Somers Leave a Comment

It’s easy to share images of entrées you serve in your restaurant. And who is really going to complain about your new fall fashion line for your boutique clothing store?

And if your business sells items like handmade crafts, you have definitely got an “in” on Instagram. But, does this mean that every business should consider using Instagram as part of their marketing strategy?

It IS possible for just about any business to use Instagram. But, some businesses may need to be more strategic than others in their approach.

For instance, you don’t want to post images of actuarial tables when you sell insurance.  Yes, it’s an integral part of the insurance business, but it’s not going to inspire many people to share your content…

Instagram Marketing

.. And may end up with unfollows if you this approach.

If your business doesn’t translate well on Instagram, you may have to

think of alternative methods to get your message out. For example, that same insurance agency could use images of disaster aftermaths and their company disaster relief team helping the people who were affected.

Then ask your followers to comment about their own experiences & encourage them to share their own images.

This is just one example of the many ways you can engage with your audience through Instagram, even if you don’t think you have post worthy content to share.

The more you get your followers involved, the easier it will be to get people to share. Also, the higher the influence of the people sharing, the greater the reach.

This is not to say you should just simply focus on influencers, but, they can definitely expedite the growth of your following.

Instagram is a new medium for small businesses but that is changing, and there hasn’t been a better time to “get in” when it’s good.

Do a little competitor research and find other insurance companies on Instagram (or whatever your business happens to be) and pay attention to the type of engagement that is happening.  If It works for them, there is a good chance something similar can work for you.

Another option is to consider partnering with other businesses that are complementary to yours. Connect with these businesses and brainstorm some mutually beneficial promotional ideas.

One idea is to offer special discounts for your partner’s business through your Instagram and your partner does the same for you.  Keep in mind REFERRAL business is the BEST business. And both businesses benefit by tapping into a fresh customer base.

It’s important to not lose sight of the fact that Instagram is a social platform. Be less willing to sell and more willing to reach out and help others. Be involved in a meaningful way.

Find ways to give valuable content that makes it easy for followers to share it and you might find Instagram to be a great platform for your business… No matter what business that happens to be.

Tim Somers – Bizarre Marketing

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I have been using Bizarre's services for years, and it's a pleasure to work with Tim. He is a true professional and has become a friend along the way in support of my non-profit organization. His promotional items and printing services are top-notch. Thanks, Tim, for making us look so good :-) !

Wilheimina Long Youth Matter Inc.    Website   

A big thank you to Tim and the entire team at Bizarre Marketing. We switched to them after an unsatisfactory experience with a competitor and we are very thrilled with the end result! We'll definitely be using Bizarre Marketing in the future and highly recommend them.

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I met Tracy Hill at a networking event over a year ago and now cherish our relationship! She is the ultimate professional with a passion for helping other businesses grow. Her follow-up is second to none! Tracy is always searching for new ideas and opportunities for her clients. I highly recommend Tracy and Bizarre Marketing for your promotional items!

Cindy Hancock, Oasis In-Home Care    Website   

Thank you Tracy! It's great to have you as a local resource for my marketing items. Ordering couldn't have been easier and I appreciate your follow up. Jerry

Jerry Moore, O'Rear & Associates    Website   

Tracy Hill is wonderful, and is a great resource for all business owners. Tracy helped me get Style Books with my logo embossed on them, and I couldn't be happier with them. She worked with me and the vendor to make sure everything was perfect. Her customer service and follow-up was wonderful. I would highly recommend working with Tracy to any business owner needing marketing materials/promotional products!

Katie Rushton    Website   

Tim: Just like when one of my gift baskets arrives and you're so excited when you open the box and you're seeing something magical for the first time--that's how I felt when I saw those magnets. You did a fabulous job!

Mary Lewinski, Extra Special Baskets    Website   

I would like to thank Tracy Hill for a fantastic job. I had a huge networking event fast approaching and I needed promotional items for my vendor table. Tracy was able to recommend several options and cleaver ideas. We were able to place my order and I received the items in time for my event. I ordered pens and they look amazing.

I would highly recommend Bizarre Marketing and I would definitely recommend Tracy, she is the BEST!

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I am so happy with my pens and business cards. I was like a kid in a candy store when I saw my pens (pink no doubt). My business cards are amazing - I finally got official cards with my logo, no more generic cards (they served their purpose). Tracy Hill was my representative and she is the absolute BEST! She helped me with ideas for an upcoming event and ensured everything would arrive on time for event.

Valerie Priester - Victorious Life Coaching    Website   

Thank you Tracy for helping me with our health fair. The Large insulated bags were a hit and are of very high quality. The pin wheels with our name on the handle were a hit as well with the children and the parents.

Sharon Gonzales    Website   

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