Space Mobile: the final new frontier -2013 may just go down as the year of mobile. As a marketer mobile surely (don’t call me Shirley) has crossed your mind. The numbers are staggering and I don’t believe we have even scratched the surface of this extraterrestrial way of marketing your business.
Smartphones and tablets now drive one out of every three minutes spent with digital media, according to new research. Google revenues are traveling at wrap speed and have been driven up in the neighborhood of $5 billion in 2013 from table search alone.
“I don’t need a doctor marketer, damn it, I am a doctor marketer!” -Bones
The progression of local search and social media engagement via mobile devices makes mobile optimization (a mobile friendly website) a must have for your business. If you are still not convinced you need to boldly go market where not many have gone marketed before, these statistics will open your eyes.
Mobile accounts for 13 percent of all Internet traffic.
There are over 1.1 billion smartphone users.
488 million users regularly use Facebook mobile.
31 percent of the U.S. Internet population used a tablet in 2012.
Tablets sales are expected to grow to 383.3 million units in 2017 compared to 72.7 million
In a recent survey of more than 4,500 brands in 44 countries in 99 languages, more than 88 percent of marketers viewed mobile and tablet search as their next search marketing frontier.
Mobile local advertising is set to reach $24 billion In 2016 and Google’s recent changes with regard to social signals, local search and SERP results signify an important shift and focus on mobile and tablet search as, in parallel, mobile and tablet adoption rates surge. According to Sri Sharma from Net Media Planet your user base is often on the move with 50 percent of searches having local intent in them.
Mobile has the power to connect brands to social and local with 54 percent of Facebook users access the site from a mobile device and 92 percent of mobile users share clips on YouTube.
As 2013 comes to an end you better be thinking Mobile Marketing, Mobile Friendly Website and give Mobile all she’s got, Captain Marketer.
“Live long and prosper market.”