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Local Business Marketing Using Yelp

September 26, 2012 By Tim Somers 1 Comment

As marketers we are inundated with this and that, and told we must be here and there, it can be…NO it is pretty overwhelming.  One thing you must stop and take notice of is Local Business Marketing using Yelp.  Word of mouth advertising, testimonials and reviews are three of the most powerful marketing tools available to us business owners.  And guess what, they are hardly ever used.


Consumer review sites like Yelp.com have become the first stop for recommendations on everything from hair salons to restaurants.  Since its inception in 2005 there have been well over 20 million reviews. As a business owner and marketer you are forced to up your game and go the extra mile to ensure every customer has the best experience possible, cause if they don’t they will surely take the time to right a BAD review on sites like Yelp.  The opposite is true too, but it has to be an over the top experience for a customer to take the time to write a GOOD review.

When Marica Hoeck first mentioned Yelp as a marketing tool to me, I thought oh boy here we go again.  I didn’t want to get all hyped up about the next Pinterest – fact is Yelp has been around a lot longer and is much more powerful.  Look for yourself, just Google your favorite restaurant or retail store and you are bound to find them on the first page of Google with review stars shining bright grabbing your attention.  Consumers don’t take these reviews lightly, the make buying decisions from the experiences others have had with a business.  Good reviews equal new business from a customer that has never bought or used your services.  And you guessed it, bad reviews will steer them away to your competitors.

So right after my meeting with Marcia, I went back to the office and jumped on Yelp – my business Bizarre Marketing was nowhere to be found.   So I created a personal account and then I added my business.  Check It Out Here (write a review if you are a client) wink, wink.  I can now leverage my new Yelp listing and ask my clients to write a review to help boost my Local Business Marketing presence.  Keep in mind that in most cases Yelp creates business listings and you just have to claim and edit them with the information you want listed – so be sure to search for your business before you create a listing.

Still not convinced? Did I mention it’s FREE and in the last quarter of 2011 66 million people visited Yelp, besides that Google loves Yelp – nuf said, go create or update your listing and start asking for reviews and watch your bottom line grow with new found business you could never get with traditional display advertising.

Tim Somers
Bizarre Marketing

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Comments

  1. Sydney Embroidery says

    October 16, 2013 at 5:55 pm

    Hello there! I just would like to give you a big thumbs up for your great information you have here on this post. I will be returning to your website for more soon.

    Reply

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I have been using Bizarre's services for years, and it's a pleasure to work with Tim. He is a true professional and has become a friend along the way in support of my non-profit organization. His promotional items and printing services are top-notch. Thanks, Tim, for making us look so good :-) !

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Thank you Tracy! It's great to have you as a local resource for my marketing items. Ordering couldn't have been easier and I appreciate your follow up. Jerry

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Tracy Hill is wonderful, and is a great resource for all business owners. Tracy helped me get Style Books with my logo embossed on them, and I couldn't be happier with them. She worked with me and the vendor to make sure everything was perfect. Her customer service and follow-up was wonderful. I would highly recommend working with Tracy to any business owner needing marketing materials/promotional products!

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I would like to thank Tracy Hill for a fantastic job. I had a huge networking event fast approaching and I needed promotional items for my vendor table. Tracy was able to recommend several options and cleaver ideas. We were able to place my order and I received the items in time for my event. I ordered pens and they look amazing.

I would highly recommend Bizarre Marketing and I would definitely recommend Tracy, she is the BEST!

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I am so happy with my pens and business cards. I was like a kid in a candy store when I saw my pens (pink no doubt). My business cards are amazing - I finally got official cards with my logo, no more generic cards (they served their purpose). Tracy Hill was my representative and she is the absolute BEST! She helped me with ideas for an upcoming event and ensured everything would arrive on time for event.

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Thank you Tracy for helping me with our health fair. The Large insulated bags were a hit and are of very high quality. The pin wheels with our name on the handle were a hit as well with the children and the parents.

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