• Home
  • Marketing Services
  • Resources
  • About
    • Testimonials
    • Sales Rep Training
  • Contact Us
  • Blog

Bizarre Marketing

BizarreMarketingMagazine

Pizzeria Marketing Tips For Independent Pizza Parlors

August 29, 2010 By Tim Somers 2 Comments

It’s not easy for any business to compete with the big franchises, and pizzeria’s have an even more difficult time when going against the likes of larger dominating franchises like Little Casers Pizza and Domino’s Pizza. Pizzeria’s like Bella Pizza Allen Park MI have taken on the challenge and survived 19 years against the powerhouse pizza kings.

No fancy 30 second TV commercials or Radio spots every hour of every day are necessary to make your pizzeria stand out and be successful.  You do not need a large marketing budget nor do you need to hire a fancy marketing agency to handle your marketing campaigns.  Smaller single show pizzeria’s are making it happen all across the united states on shoe string advertising budgets along with ground-breaking ideas that get and keep the attention of loyal customers.  Oh and it does help if you pizza actually tastes good.

Word-of-Mouth Marketing is one of the most powerful tools at your disposal, but many do not even use or consider this method of marketing.  You don’t need to spend millions getting Tiger Woods to endorse your tasty pie, you simply need to build trust and credibility throughout your community.  You must ask your current customers to help spread the word and reward them for doing so.  You should also get other local merchants to endorse your product buy putting special coupons and offers in their store fronts.  Yes, you may have to entice them a bit with a few free pizzas every now and then but the value of Word of Mouth Marketing is worth it.
 
Give-A-Way Free Pizza – what better way to advertise your product then to let people try it for free.  Contact your local schools, churches, charities, clubs and larger businesses and offer to supply them with pizza for their next event.  Be sure to give them plenty of flyers, menus, coupons and even consider a special just for the particular school or church.  You might think this will be expensive, but the return (if your pizza is good) will be far greater than any paid display advertisement you put in the local paper or direct mail piece.

Social Media Marketing – you must have a presence on Facebook, Twitter and YouTube at the very least.  These outlets are free and should be taken full advantage of.  You must go into these marketing channels with a well thought out plan of attack.  You want to offer information and education first and foremost, while hitting them softly with your marketing message.  You should also offer specials to those that follow you and encourage everyone to follow you to take advantage of the exclusive specials available.

Specialty Advertising – Print ads are often forgotten after the reader has finished reading the paper or magazine.  But putting your pizzeria’s name and logo on a custom printed promotional product is one of the most powerful ways to keep your name in front of your clients.  Whether it’s a key chain, a magnet, a pen, a coffee mug or a t-shirt these types of items should be part of your arsenal of marketing and advertising tools.  When you give a patron an item with your logo printed on it, the are not thinking of it as an advertisement, they are grateful the lovely gift you gave them.  The key is to give away items that are useful and get used often, daily if possible.  One of the most popular and cost effective pizza promotional items is the Magnet.  People love them because they are useful and when they are ready to order pizza they don’t have to look very far to find your phone number.
 
Tim Somers is owner of Bizarre Promotions, Inc. a promotional products distributor that has been helping businesses grow for over 20 years. View a new video produced for Bella Pizza Allen Park MI YouTube is a powerful medium that every business should be using.

Previous Post
Next Post

Comments

  1. Melony Pantuso says

    January 13, 2012 at 1:00 am

    Woah! I’m really loving the template/theme of this website. It’s simple, yet effective. A lot of times it’s very hard to get that “perfect balance” between user friendliness and visual appearance. I must say that you’ve done a awesome job with this. In addition, the blog loads extremely quick for me on Internet explorer. Excellent Blog!

    Reply
    • Tim Somers says

      January 13, 2012 at 7:52 am

      Thanks Melony, I often wonder if my blogs are boring looking – but I want to make sure the visitor experience is positive. I appreciate you stopping by and leaving a comment. Have a great day.

      Reply

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Testimonials

I have been using Bizarre's services for years, and it's a pleasure to work with Tim. He is a true professional and has become a friend along the way in support of my non-profit organization. His promotional items and printing services are top-notch. Thanks, Tim, for making us look so good :-) !

Wilheimina Long Youth Matter Inc.    Website   

A big thank you to Tim and the entire team at Bizarre Marketing. We switched to them after an unsatisfactory experience with a competitor and we are very thrilled with the end result! We'll definitely be using Bizarre Marketing in the future and highly recommend them.

Tricia Cawley Heritage Automotive Group    Website   

I met Tracy Hill at a networking event over a year ago and now cherish our relationship! She is the ultimate professional with a passion for helping other businesses grow. Her follow-up is second to none! Tracy is always searching for new ideas and opportunities for her clients. I highly recommend Tracy and Bizarre Marketing for your promotional items!

Cindy Hancock, Oasis In-Home Care    Website   

Thank you Tracy! It's great to have you as a local resource for my marketing items. Ordering couldn't have been easier and I appreciate your follow up. Jerry

Jerry Moore, O'Rear & Associates    Website   

Tracy Hill is wonderful, and is a great resource for all business owners. Tracy helped me get Style Books with my logo embossed on them, and I couldn't be happier with them. She worked with me and the vendor to make sure everything was perfect. Her customer service and follow-up was wonderful. I would highly recommend working with Tracy to any business owner needing marketing materials/promotional products!

Katie Rushton    Website   

Tim: Just like when one of my gift baskets arrives and you're so excited when you open the box and you're seeing something magical for the first time--that's how I felt when I saw those magnets. You did a fabulous job!

Mary Lewinski, Extra Special Baskets    Website   

I would like to thank Tracy Hill for a fantastic job. I had a huge networking event fast approaching and I needed promotional items for my vendor table. Tracy was able to recommend several options and cleaver ideas. We were able to place my order and I received the items in time for my event. I ordered pens and they look amazing.

I would highly recommend Bizarre Marketing and I would definitely recommend Tracy, she is the BEST!

Valerie Priester    Website   

I am so happy with my pens and business cards. I was like a kid in a candy store when I saw my pens (pink no doubt). My business cards are amazing - I finally got official cards with my logo, no more generic cards (they served their purpose). Tracy Hill was my representative and she is the absolute BEST! She helped me with ideas for an upcoming event and ensured everything would arrive on time for event.

Valerie Priester - Victorious Life Coaching    Website   

Thank you Tracy for helping me with our health fair. The Large insulated bags were a hit and are of very high quality. The pin wheels with our name on the handle were a hit as well with the children and the parents.

Sharon Gonzales    Website   

Bizarre Marketing

23772 West Rd., #450 Brownstown MI 48183 734-782-9600
  • Home
  • Contact Us
  • Blog
  • Privacy Policy

Copyright © 2023 · Bizarre Marketing, LLC · Log in