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Promoting Your Company with Custom Pens

May 1, 2013 By Tim Somers 1 Comment

Promoting Your Company with Custom Pens

When most people think about how to market their company, they think of traditional media – such as television, print, radio and billboard advertising. But would it surprise you to know that promotional products are actually more effective?

Pensone

According to Promotional Products Association International’s PPB magazine, a November 2012 study conducted of about700 people going through LaGuardia Airport (NY) reported that 70% of the travelers recalled getting at least 1 promotional item in the past year and 25% had one with them. 88% could remember the advertiser on at least 1 product when they were asked. What’s more, 82% own 1 – 10 promo items and 47% retain those items a year or more.

Promo pens and pencils are writing instruments with both flair and function. Imprinted with your company’s logo, contact information and website URL, these promotional pens last much longer than a typical business card – in fact, they last as long as the pen lasts!

Pencils and Pens Can Be Used In Many Ways

Customized pens can be used for a variety of marketing efforts such as new customer acquisition, repeat business rewards, tradeshow giveaways, contest prizes, coupon incentives and more. The fact that your promotional pens actually have a purpose ensures that your target audience will keep your pen or pencil – and advertising message – at hand.

Some companies also like to use promotional pens and custom pencils as rewards for incentive programs to motivate employees. These types of customized writing instruments also make good premiums for companies that want to motivate buyers or C-level decision-makers to do business with their company.

You’ve probably seen promotional writing instruments at doctors’ offices. They are often given these promotional pens and pencils by pharmaceutical representatives who are attempting to keep the medication’s name in the doctor’s line of sight. This is especially handy when the doctor is writing prescriptions.

Another way organizations in the healthcare industry utilize promotional pens and custom pencils for their marketing outreach efforts is to offer them to patients. After all, most patients have a choice where they go for their health care needs. And in times of a crisis or health care emergency, it is useful to have a doctor’s office phone number imprinted on the pen or pencil itself.

Use Brand Name Pens for Longer Promotional Value

Does your organization represent certain values you want reflected in your BIC custom pens? Get eco-friendly brand exposure with the Bic Clic Stic Ecolutions® Recycled Ballpoint Pen. This popular Bic pen is made from recycled materials and is available with medium or fine point, and in blue or black ink. You can also add the universal recycle symbol at no additional charge to drive your eco-friendly message home even further.

Event planners often include promotional pens and custom pencils in attendees’ registration materials. These custom writing instruments are perfect for taking notes at seminars and workshops. A popular choice is the BIC Clic Stic pen. These BIC promotional pens come in a variety of color and ink options, making them completely customizable. Purchasing brand name promotional products such as BIC items is the best approach when you need something dependable.

Tim Somers
Bizarre Marketing

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Comments

  1. nanoo says

    August 3, 2013 at 5:02 pm

    You are so cool! I do not believe I’ve truly read through a single thing like that before. So nice to discover somebody with some original thoughts on this subject matter. Seriously.. thanks for starting this up. This website is one thing that is required on the web, someone with a bit of originality!

    Reply

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Testimonials

I have been using Bizarre's services for years, and it's a pleasure to work with Tim. He is a true professional and has become a friend along the way in support of my non-profit organization. His promotional items and printing services are top-notch. Thanks, Tim, for making us look so good :-) !

Wilheimina Long Youth Matter Inc.    Website   

A big thank you to Tim and the entire team at Bizarre Marketing. We switched to them after an unsatisfactory experience with a competitor and we are very thrilled with the end result! We'll definitely be using Bizarre Marketing in the future and highly recommend them.

Tricia Cawley Heritage Automotive Group    Website   

I met Tracy Hill at a networking event over a year ago and now cherish our relationship! She is the ultimate professional with a passion for helping other businesses grow. Her follow-up is second to none! Tracy is always searching for new ideas and opportunities for her clients. I highly recommend Tracy and Bizarre Marketing for your promotional items!

Cindy Hancock, Oasis In-Home Care    Website   

Thank you Tracy! It's great to have you as a local resource for my marketing items. Ordering couldn't have been easier and I appreciate your follow up. Jerry

Jerry Moore, O'Rear & Associates    Website   

Tracy Hill is wonderful, and is a great resource for all business owners. Tracy helped me get Style Books with my logo embossed on them, and I couldn't be happier with them. She worked with me and the vendor to make sure everything was perfect. Her customer service and follow-up was wonderful. I would highly recommend working with Tracy to any business owner needing marketing materials/promotional products!

Katie Rushton    Website   

Tim: Just like when one of my gift baskets arrives and you're so excited when you open the box and you're seeing something magical for the first time--that's how I felt when I saw those magnets. You did a fabulous job!

Mary Lewinski, Extra Special Baskets    Website   

I would like to thank Tracy Hill for a fantastic job. I had a huge networking event fast approaching and I needed promotional items for my vendor table. Tracy was able to recommend several options and cleaver ideas. We were able to place my order and I received the items in time for my event. I ordered pens and they look amazing.

I would highly recommend Bizarre Marketing and I would definitely recommend Tracy, she is the BEST!

Valerie Priester    Website   

I am so happy with my pens and business cards. I was like a kid in a candy store when I saw my pens (pink no doubt). My business cards are amazing - I finally got official cards with my logo, no more generic cards (they served their purpose). Tracy Hill was my representative and she is the absolute BEST! She helped me with ideas for an upcoming event and ensured everything would arrive on time for event.

Valerie Priester - Victorious Life Coaching    Website   

Thank you Tracy for helping me with our health fair. The Large insulated bags were a hit and are of very high quality. The pin wheels with our name on the handle were a hit as well with the children and the parents.

Sharon Gonzales    Website   

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