Promoting Your Company with Custom Pens

Promoting Your Company with Custom Pens

When most people think about how to market their company, they think of traditional media – such as television, print, radio and billboard advertising. But would it surprise you to know that promotional products are actually more effective?

According to Promotional Products Association International’s PPB magazine, a November 2012 study conducted of about700 people going through LaGuardia Airport (NY) reported that 70% of the travelers recalled getting at least 1 promotional item in the past year and 25% had one with them. 88% could remember the advertiser on at least 1 product when they were asked. What’s more, 82% own 1 – 10 promo items and 47% retain those items a year or more.

Promo pens and pencils are writing instruments with both flair and function. Imprinted with your company’s logo, contact information and website URL, these promotional pens last much longer than a typical business card – in fact, they last as long as the pen lasts!

Pencils and Pens Can Be Used In Many Ways

Customized pens can be used for a variety of marketing efforts such as new customer acquisition, repeat business rewards, tradeshow giveaways, contest prizes, coupon incentives and more. The fact that your promotional pens actually have a purpose ensures that your target audience will keep your pen or pencil – and advertising message – at hand.

Some companies also like to use promotional pens and custom pencils as rewards for incentive programs to motivate employees. These types of customized writing instruments also make good premiums for companies that want to motivate buyers or C-level decision-makers to do business with their company.

You’ve probably seen promotional writing instruments at doctors’ offices. They are often given these promotional pens and pencils by pharmaceutical representatives who are attempting to keep the medication’s name in the doctor’s line of sight. This is especially handy when the doctor is writing prescriptions.

Another way organizations in the healthcare industry utilize promotional pens and custom pencils for their marketing outreach efforts is to offer them to patients. After all, most patients have a choice where they go for their health care needs. And in times of a crisis or health care emergency, it is useful to have a doctor’s office phone number imprinted on the pen or pencil itself.

Use Brand Name Pens for Longer Promotional Value

Does your organization represent certain values you want reflected in your BIC custom pens? Get eco-friendly brand exposure with the Bic Clic Stic Ecolutions® Recycled Ballpoint Pen. This popular Bic pen is made from recycled materials and is available with medium or fine point, and in blue or black ink. You can also add the universal recycle symbol at no additional charge to drive your eco-friendly message home even further.

Event planners often include promotional pens and custom pencils in attendees’ registration materials. These custom writing instruments are perfect for taking notes at seminars and workshops. A popular choice is the BIC Clic Stic pen. These BIC promotional pens come in a variety of color and ink options, making them completely customizable. Purchasing brand name promotional products such as BIC items is the best approach when you need something dependable.

Tim Somers
Bizarre Marketing