Promotional Pens and their Benefit

Promotional Pens are the third most popular promo item right under wearables and custom tote bags.  Pens are one of those items that most marketers don’t give enough consideration.  In marketing any brand the main focal point is to expose a companies name, products and services and there are various ways to achieve this.  Pens are universal and have static’s that prove they are a effective medium in gaining brand awareness.

At first you might not find that Promotional Pens are worthy of your valuable marketing dollars, but if you really dig deep into your very own pen usage you will more than likely be enlightened at what you discover.  Consider your favorite Pen, yes you have one – you just don’t put much though into it.  The feel in your hand and how the ink flows seamlessly are two major reasons you reach for the same pen over and over, day in and day out.

When considering a promotional pen purchase you have to be creative and innovative in your selection, there are literally tens of thousands of choices in a variety of price ranges.  You need to identify your target audience and realize that you may have to use several different styles and grades of pen to reach your market.  You do not want to give out a $3.00 pen to everyone that stops by your tradeshow booth and on the other hand you do not what to give a fifty cent tradeshow pen to a client that just spent a few thousand dollars with your company.

The Benefits of using custom printed promotional pens to market your brand are endless.  Static’s show that the average pen has 7 different users in its lifetime.  People borrow and don’t return pens, while others steal (or borrow) pens all the time.  This is great low cost exposures for your brand, just do the math – 10,000 pens over a years time will have 70,000 different users not to mention all the daily exposures your brand will get.