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Promotional Products Blow Away Other Advertising. See Comparisons!

March 9, 2013 By Tim Somers Leave a Comment

You might think of them as Trinkets and Trash or Chachki’s, call them what you will but the facts speak load and clear Promotional items blow away ALL other forms of advertising like TV, Magazines, Radio and Newspaper.

Did you know that Bags and Hats are the items that give your message the most impressions?

Did you know that on average people keep outerwear/fleece promotional items for 7.3 months? 87 percent remember the advertiser for their promotional products received and 43% of people have kept and wear a t-shirt they received as a promotional item.

Do you already know the power of promotional items and custom apparel or should you re-think your marketing budget?

Promotional Products

Click Image To Enlarge

Cost per Impression
•    1.8 cents – Primetime TV Spots
•    1.8 cents – Magazines
•    0.7 cents – Newspapers
•    0.6 cents – Promotional Products/Custom Apparel
•    0.5 cents – Radio
•    0.3 cents – Online Ads

Promotional Products That Get the Most Impressions Over Their Lifetime
1.    5,732 impressions – Bags
2.    3,153 impressions – Headwear
3.    2,730 impressions – Writing Instruments
4.    2,090 impressions – Outwear/Fleece
5.    1,990 impressions – T-Shirts

Lifetimes For Specific Promotional Items
•    7.6 months – Awards
•    7.3 months – Outerwear/Fleece
•    7.1 months – Drinkware
•    7.0 months – Calendars
•    6.3 months – Desk/Office Accessories
•    6.3 months – Bags
•    5.7 months – USB Drives
•    5.7 months – Shirts
•    5.6 months – Headware
•    5.2 months – Health/Safety Items
•    5.1 months – Writing Instruments

Promo items are affordable marketing tools, after giving the promo item to your prospective customer you have done half of the marketing, the product will do the rest for you.  Promotional products last longer than other forms of advertising as noted above. Calendars are a great example, if you give out a calendar it will last for a whole year. Furthermore, the customer will use or view it on a daily basis throughout the entire year.

Giving out custom promo items will lead to more revenue and brand awareness for your business and is therefore a worthy investment. They are excellent complements to the other advertising forms you are using. They are useful in boosting response rates, and enhancing the overall impact of your marketing campaign.

* Source: Advertising Specialty Institute

Tim Somers
Bizarre Marketing

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Testimonials

I have been using Bizarre's services for years, and it's a pleasure to work with Tim. He is a true professional and has become a friend along the way in support of my non-profit organization. His promotional items and printing services are top-notch. Thanks, Tim, for making us look so good :-) !

Wilheimina Long Youth Matter Inc.    Website   

A big thank you to Tim and the entire team at Bizarre Marketing. We switched to them after an unsatisfactory experience with a competitor and we are very thrilled with the end result! We'll definitely be using Bizarre Marketing in the future and highly recommend them.

Tricia Cawley Heritage Automotive Group    Website   

I met Tracy Hill at a networking event over a year ago and now cherish our relationship! She is the ultimate professional with a passion for helping other businesses grow. Her follow-up is second to none! Tracy is always searching for new ideas and opportunities for her clients. I highly recommend Tracy and Bizarre Marketing for your promotional items!

Cindy Hancock, Oasis In-Home Care    Website   

Thank you Tracy! It's great to have you as a local resource for my marketing items. Ordering couldn't have been easier and I appreciate your follow up. Jerry

Jerry Moore, O'Rear & Associates    Website   

Tracy Hill is wonderful, and is a great resource for all business owners. Tracy helped me get Style Books with my logo embossed on them, and I couldn't be happier with them. She worked with me and the vendor to make sure everything was perfect. Her customer service and follow-up was wonderful. I would highly recommend working with Tracy to any business owner needing marketing materials/promotional products!

Katie Rushton    Website   

Tim: Just like when one of my gift baskets arrives and you're so excited when you open the box and you're seeing something magical for the first time--that's how I felt when I saw those magnets. You did a fabulous job!

Mary Lewinski, Extra Special Baskets    Website   

I would like to thank Tracy Hill for a fantastic job. I had a huge networking event fast approaching and I needed promotional items for my vendor table. Tracy was able to recommend several options and cleaver ideas. We were able to place my order and I received the items in time for my event. I ordered pens and they look amazing.

I would highly recommend Bizarre Marketing and I would definitely recommend Tracy, she is the BEST!

Valerie Priester    Website   

I am so happy with my pens and business cards. I was like a kid in a candy store when I saw my pens (pink no doubt). My business cards are amazing - I finally got official cards with my logo, no more generic cards (they served their purpose). Tracy Hill was my representative and she is the absolute BEST! She helped me with ideas for an upcoming event and ensured everything would arrive on time for event.

Valerie Priester - Victorious Life Coaching    Website   

Thank you Tracy for helping me with our health fair. The Large insulated bags were a hit and are of very high quality. The pin wheels with our name on the handle were a hit as well with the children and the parents.

Sharon Gonzales    Website   

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