You might think of them as Trinkets and Trash or Chachki’s, call them what you will but the facts speak load and clear Promotional items blow away ALL other forms of advertising like TV, Magazines, Radio and Newspaper.
Did you know that Bags and Hats are the items that give your message the most impressions?
Did you know that on average people keep outerwear/fleece promotional items for 7.3 months? 87 percent remember the advertiser for their promotional products received and 43% of people have kept and wear a t-shirt they received as a promotional item.
Do you already know the power of promotional items and custom apparel or should you re-think your marketing budget?
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Cost per Impression
• 1.8 cents – Primetime TV Spots
• 1.8 cents – Magazines
• 0.7 cents – Newspapers
• 0.6 cents – Promotional Products/Custom Apparel
• 0.5 cents – Radio
• 0.3 cents – Online Ads
Promotional Products That Get the Most Impressions Over Their Lifetime
1. 5,732 impressions – Bags
2. 3,153 impressions – Headwear
3. 2,730 impressions – Writing Instruments
4. 2,090 impressions – Outwear/Fleece
5. 1,990 impressions – T-Shirts
Lifetimes For Specific Promotional Items
• 7.6 months – Awards
• 7.3 months – Outerwear/Fleece
• 7.1 months – Drinkware
• 7.0 months – Calendars
• 6.3 months – Desk/Office Accessories
• 6.3 months – Bags
• 5.7 months – USB Drives
• 5.7 months – Shirts
• 5.6 months – Headware
• 5.2 months – Health/Safety Items
• 5.1 months – Writing Instruments
Promo items are affordable marketing tools, after giving the promo item to your prospective customer you have done half of the marketing, the product will do the rest for you. Promotional products last longer than other forms of advertising as noted above. Calendars are a great example, if you give out a calendar it will last for a whole year. Furthermore, the customer will use or view it on a daily basis throughout the entire year.
Giving out custom promo items will lead to more revenue and brand awareness for your business and is therefore a worthy investment. They are excellent complements to the other advertising forms you are using. They are useful in boosting response rates, and enhancing the overall impact of your marketing campaign.
* Source: Advertising Specialty Institute
Tim Somers
Bizarre Marketing
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