It’s not often I focus on blog posts that tell my readers what NOT to do, the majority of my posts are driven by my successes using various marketing techniques and the successes of my clients. My intent is to help you the business owner put your marketing in action with tips that can be used in the marketing of your business. A fellow marketer shared the video below of Scott Stratten talking about his new book OR Codes Kill Kittens. This video was really eye opening, Scott uses comedy to drive the point home that marketers do things like using QR Codes just because and in most cases are doing it wrong.
I just ordered a copy of the book and will provide a review once I read it but wanted to share the video to help stimulate you to really think about all the tools that you are using and most likely using wrong. If you are using QR Codes you really need to review the “why”. Why are you using the funny looking bar-code? what’s the purpose, the point – what is the end result you are looking to achieve once someone scans it. Really put some thought into it and make sure the code works…crazy how many don’t…TEST THEM PEOPLE!
You might want to check out this book “QR Codes Kill Kittens” as well, the description says it includes real-life examples along with tips and guidance on several other topics too, including experts, human resources, marketing/branding, networking (in person and online), public relations, and customer service.
If reading this book saves just one kitten’s life, it’s worth it.
To your success!