Why Use Promotional Calendars to Market Your Businesses? If you are going in blind and just ordering calendars to market your business because you think it’s the right thing to do or maybe because you received a calendar from one of your vendors and you figure why not. You could very well be wasting valuable marketing dollars by not asking a few simple questions.
While a calendar printed with your company logo, contact information and QR Code will definitely keep your business in front of clients and prospective client’s eye balls each and every day throughout the entire year. Personalized Calendars are not always the best promotional product to expose your brand or thank your clients with.
Here are a few questions to consider before purchasing custom printed calendars.
Do your clients order once or do they order often throughout the year?
If your clients’ only order once and you never hear from them again a calendar is not a good choice to give as a thank you or to keep your business top of mind. Your focus should really be on how to get your one hit wonder clients to order more often, by up selling them other products or services. Look they are a client and the trusted you with their business build on that first – then give them a calendar.
What is the yearly value of your clients?
If your clients spend $5,000 a year with you a ninety nine cent full color personalized calendar it not going to cut it. You need to show a client of this stature that you value their business; a calendar is just one of several promotional items you should be giving them throughout the year. Any client that spends $500 or less defiantly deserves a calendar thanking them for the business they have given you.
After really giving these two questions some serious thought you should be able to make a solid decision on making a personalized promotional calendar purchase. Even in the digital age we are in calendars have always been and will remain a popular way for businesses to promote themselves with no sign of slowing down. People love getting calendars and always display them in their home or work place giving your brand exposure 365/24/7. They give great value for the money when compared to other marketing mediums.