Text Message Marketing (SMS Marketing) is nothing new but most small to mid-size businesses are not using this strategy to build their businesses. Hooters and Pizza Hut are two big chains that have been using SMS (Short Message Service) Campaigns to significantly build their mobile databases and in turn build a stronger bottom line.
The big boys get it and realize how truly powerful this marketing medium is by the staggering results they are consistently getting. SMS Marketing increases brand awareness, customer loyalty and as mentioned before it boosts sales.
Below is an overview of two successful campaigns used by Hooters and Pizza Hut.
In this campaign Hooters wanted to target their football fan customers by having them text the keyword FOOTBALL to a short code (short code is usually a 5 digit number) in doing so the consumer would be entered to win a trip to the 2013 Super Bowl – what football fan wouldn’t do this.
Hooters was very smart in segmenting the database, they would be able to market to those customers using test messages promoting in-store football promotions that would drive foot traffic to their stores – brilliant!
This Text Message Marketing Campaign added 50,000 customers to Hooters mobile database – this is priceless. These consumers opt-in to the promotion and know the brand and will more than likely remain in the database for years to come.
Pizza Hut SMS Text Marketing Case Study
Pizza Hut is another national chain that has been using Text (SMS) Marketing for some time now. One of their franchises in Pittsburgh had a very successful “Pizza For A Year” campaign.
In just two weeks this location built a database of 12,000 consumers using the following prize bait. First Prize: Free pizza once a month for a year. Second Prize: Chicken Alfredo. Other prizes included Free Pepsi and Large Pizzas.
They promoted this campaign using many different methods including local Cable TV spots simply saying text WIN PIZZA to their short code to win stuff from Pizza Hut. The results were staggering for sure, the combination of a great prize (free pizza for a year) pooled with other captivating prizes made this Text Message Marketing Campaign a huge success.
The thing you really have to take notice of is that Hooters added 50,000 people and Pizza Hut added 12,000 people to a mobile database they can market to over and over again. One might think that SMS Marketing is the next big thing, but it’s been around for several years and it’s one of the must under used forms of marketing any sized business.
Bizarre Marketing is a distributor for one of the best Text Message Marketing service providers. Most services charge a monthly fee along with a “per text fee” – our service has NO PER TEXT FEE just a monthly charge.