Text Message Marketing (SMS Marketing) is nothing new but most small to mid-size businesses are not using this strategy to build their businesses. Hooters and Pizza Hut are two big chains that have been using SMS (Short Message Service) Campaigns to significantly build their mobile databases and in turn build a stronger bottom line.
The big boys get it and realize how truly powerful this marketing medium is by the staggering results they are consistently getting. SMS Marketing increases brand awareness, customer loyalty and as mentioned before it boosts sales.
Below is an overview of two successful campaigns used by Hooters and Pizza Hut.
Hooters SMS Text Marketing Case Study
In this campaign Hooters wanted to target their football fan customers by having them text the keyword FOOTBALL to a short code (short code is usually a 5 digit number) in doing so the consumer would be entered to win a trip to the 2013 Super Bowl – what football fan wouldn’t do this.
Hooters was very smart in segmenting the database, they would be able to market to those customers using test messages promoting in-store football promotions that would drive foot traffic to their stores – brilliant!
This Text Message Marketing Campaign added 50,000 customers to Hooters mobile database – this is priceless. These consumers opt-in to the promotion and know the brand and will more than likely remain in the database for years to come.
Pizza Hut SMS Text Marketing Case Study
Pizza Hut is another national chain that has been using Text (SMS) Marketing for some time now. One of their franchises in Pittsburgh had a very successful “Pizza For A Year” campaign.
In just two weeks this location built a database of 12,000 consumers using the following prize bait. First Prize: Free pizza once a month for a year. Second Prize: Chicken Alfredo. Other prizes included Free Pepsi and Large Pizzas.
They promoted this campaign using many different methods including local Cable TV spots simply saying text WIN PIZZA to their short code to win stuff from Pizza Hut. The results were staggering for sure, the combination of a great prize (free pizza for a year) pooled with other captivating prizes made this Text Message Marketing Campaign a huge success.
The thing you really have to take notice of is that Hooters added 50,000 people and Pizza Hut added 12,000 people to a mobile database they can market to over and over again. One might think that SMS Marketing is the next big thing, but it’s been around for several years and it’s one of the must under used forms of marketing any sized business.
Bizarre Marketing is a distributor for one of the best Text Message Marketing service providers. Most services charge a monthly fee along with a “per text fee” – our service has NO PER TEXT FEE just a monthly charge.
For more details contact us today or watch this video right now.
Tim Somers
Bizarre Marketing
wow great article, I have been doing marketing for companies but have not looked into mobile advertisement, the example of Pizza Hut has thought me i must take sms marketing seriously. Thanks.
Thank you Oshadami, did you get a chance to watch the videos? (link in post) they will really blow you away.
mobile sms is becoming very popular this day’s,
i have been getting sms promotion that i didn’t
sign up, that’s a sign that folk are using it with success.
i will have to see how to implement this in our business.
i was wonderimg what video are you talking about
but i found it under the second pic, i will
have to watch it later, my internet connection
since to be slow right now
There are actually 4 videos to watch – http://www.izigg.com/us/growmybiz
Informative post! Text message marketing has gained the rapid popularity in past few years due to the ease and convenience it provides to both customers and business owners. Big brands like Pizza hut, Dominoz etc get benefited with this marketing strategy. In my opinion, every business owner should take this marketing tool into the consideration as early as possible.