Hey Bizarre Marketers, welcome to the channel. In today’s video, I’m going to go over Social Media Marketing For Dentists. Be sure to subscribe, like the video, and hit that notification bell so you don’t miss any marketing videos.
Let’s get right to it.
To stand out from the competition, dentists have to find ways of being noticed. One way of doing this is by participating in social media marketing. Social media is not just for chatting with your friends! That’s right – it can be a great source for dental marketing too! In this video, we’ll explore how social media works and what you should do to get started as a dentist on social media.
1. What is Social Media Marketing
Social media marketing is a term that encompasses a number of different techniques that can be used to promote one’s business or organization on social networks. Social media marketing includes things like content sharing, video marketing, and the more traditional approaches of company websites and blogs. All this content can be promoted through social networking sites such as Facebook, Twitter, Instagram, Snapchat, Tik Tok, and LinkedIn.
2. Why should a dentist use social media marketing
There are many reasons why it is important for a dentist to use social media marketing. It’s not just about branding either – it helps connect with patients and potential new patients.
Social media sites like Facebook, Twitter, and Instagram are all free to use, although to maximize your social media marketing efforts you should use paid ads to get in front of potential clients. Using social media is also a great way for dental offices to keep in touch with their existing patients by posting specials and fun engaging content.
3. How to market your dental practice on Facebook, Instagram, Tik Tok, Twitter, YouTube, Pinterest, and LinkedIn
Social Media Marketing can be a great way to get a dentist a lot of attention. There are some things that a dentist can do in order to market themselves more on these different platforms.
Facebook is a very popular networking site and is the most common way people post on social media. Here, dentists can share photos and videos of their work with their patients and also highlight any events they may have coming up. They can also share what services they offer so that people know before they even get to the website. Testimonials of happy customers are excellent posts to make.
On Instagram, dentists want to include a variety of photos from a variety of angles that show their office and everything they have to offer their patients. Dentists also want to make sure that they are posting as often as possible, as well as on different days of the week, so as not to bore their followers.
Twitter is a more blunt form of social media where people state quick thoughts or updates on what they’re doing. It’s great for dentists because they can post what they’re up to without it being too lengthy. They can also tweet about their patients and experiences at the office as well as answer any questions that may come up.
YouTube is an excellent way for dentists to advertise special deals or packages they may be having.
Tik Tok is different from both Instagram and Twitter because it’s a video-based social media platform. Dentists can make really interesting videos of themselves singing, dancing, talking about their life, or even showing their patients, with permission of course.
LinkedIn is another platform that is excellent for marketing. On this site, dentists can post on their wall about promotions or special deals they’re offering. They can also share articles that are relevant to the industry of dental work.
Pinterest is also a great site where all posts are photos, or even videos that show the latest trends or interests. Although it may not seem as popular as some of the other social media sites, it is actually one of the most popular sites on the internet today.
People just don’t use it much to follow their friends and family, but instead, many people use Pinterest as a way to research new ideas for their own life and follow influencers and brands they like.
4. Tips for success with social media marketing
Posts should be personalized to the audience, not just using one generic template.
Dentists should have a voice on their social media pages so that they are not just seen as a faceless business entity.
Quality content is essential to having a good social media marketing plan. People want to see beautiful photos of your work, which means you need up-to-date shots that showcase your dental skills and expertise.
5. Using Video To Market Your Dental Practice
Sharing videos is a great way to increase the visibility of your dental practice. Videos are almost sure to get noticed by more people, because they are constantly being watched on social media sites like Facebook, Instagram, Tik Tok, and YouTube. This gives you the opportunity to show off the various procedures that you offer, or even just talk about your specials. You can upload videos to these social media sites just like pictures. Doing some paid ad promotions on all of these channels is key for you to reach new customers.
6. What are good and engaging social media posts for Dentists
Good social media posts for dentists are ones that are both informative and entertaining. For example, videos of people’s reactions to getting a new smile can be very engaging and they also drive an important message: we care about your experience. Posting about the work your team does and what you want to achieve in the future can show off your ambitions and make people want to use your dental office. If you want people to refer their friends or family, then post photos and videos of happy patients or testimonials from current clients. You should also post off-topic posts, asking engaging questions, like what is your favorite pizza place, etc.
7. Do your own social media marketing, verses hiring a professional
A recent article in the Wall Street Journal, reported that 76% of customers say they have been favorably influenced, by seeing social media posts and advertisements for the products, and services they want and use. This means that being active on social media is a must, if you’re trying to connect with current and potential clients.
You may find it hard to find the time to create all the posts and videos you need every single day, as well as keeping up with all the changes and new trends. This is when it’s time for you to consider hiring an online marketing firm. Hiring experts when it comes to creating social media marketing content for Facebook, Instagram, Tik Tok, Twitter, and YouTube will put you ahead of your competitors and let you focus on your specialty, being a dentist.
I’ve outlined how social media can be a powerful tool for dentists as they try to market their businesses. With the right strategy and approach, it is possible that your dental office could see more leads and more repeat business from online activity than ever before. But first things first: you need to know what you want out of your marketing efforts! Whether you want referrals or new patients, there are different strategies you can use on Social Media. The next step is figuring out where those potential customers hang out online, which should give you a better idea of what type of posts will resonate with them most.
And that’s it for this video, I hope you found some value and you like this video and subscribe to the Bizarre Marketing channel for more marketing tips and strategies that will help grow your business.