Here is a quick way to increase your marketing efforts – STOP being obnoxious, STOP being pushy, STOP screaming at your prospects and clients to like, follow, share or buy your stuff. Sure you are getting noticed with this marketing approach, but it’s for all the wrong reasons. Think of these obnoxious marketing tactics as if you were standing sixth in line at Tim Horton’s, then all of a sudden out of nowhere some guy pushes and elbows his way right past you and the others to the front of the line. How do you feel? How do you react? We all been there, it’s not positive at all.
Here are some of the top obnoxious marketing tactics that cheese people off.
- Adding you to their newsletter list without getting your permission.
- Cold calling you, come on we all hate getting these calls.
- Begging you to “like” their Facebook page.
- At a networking event they ask you to meet for 15 minutes with no obligation.
Attracting targeted sales leads and inquiries from those interested in your products and services is not easy; being obnoxious makes it even harder. Face it you look desperate and are turning off everyone in your destructive path.
If you and your competitors are all making the exact same promises offering the exact same products it boils down to who is less obnoxious.
Offer up a story about your product or service that engages and hits the pressure points of your target market, and they will without question share your information, talk about it and more than likely use your services sooner or later, or know someone that will.
If your story stimulating enough most will be compelled to talk about you and your business, thus spreading the word naturally, they will follow, like and buy your stuff.
If your message is obnoxious and fails to inspire people it’s time to change things up.