In 1960, E. Jerome McCarthy introduced the Marketing Mix (sometimes called the "4 Ps of marketing") as 4 controllable variables a company puts together to satisfy a target market: product, price, … [Read more...]
In 1960, E. Jerome McCarthy introduced the Marketing Mix (sometimes called the "4 Ps of marketing") as 4 controllable variables a company puts together to satisfy a target market: product, price, … [Read more...]