Anyone with a pulse! A client actually said that to me when I was working on building his Marketing Strategy. I also hear "everyone is a prospect" – chances are you don’t really know what your target … [Read more...]
Don’t Aim At Your Target Market
You hear it over and over if you want to get noticed your marketing should make you “stand out from the crowd”. So how do you smack your target market right over the head and cut through all the … [Read more...]