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The Dos and Don’ts of Using Promotional Products for Marketing

December 2, 2013 By Tim Somers Leave a Comment

The Dos and Don’ts of Using Promotional Products for Marketing
Guest Post By Alex Subotich

Have you heard of promotional products and how they can turn your business around?

Now, you might be asking yourself: how can a simple gesture of giving handouts and items help your business? The answer is quite simple. They can help improve your marketing campaigns.

Promotional Products

Yes – promotional items can be very effective marketing tools which you can utilize for communicating to your target audience and for brand recognition. In fact, many businesses all over are now using this strategy to increase their success rate and to further enhance their business.

Take note though: although handing out giveaways and free items is a good idea – there are certain things that you will need to take into account. And by doing so, you’ll be able to minimize or even eliminate unnecessary risks – and maximize benefits at the same time.

With that in mind, let’s discuss some of the dos and don’ts of using promotional products for marketing:

The DOs

Put Your Brand Name or Logo in Strategic Locations

Remember that the purpose of marketing is to make people know your company (or business) and what you are offering to them. That same rule goes when using promotional giveaways for marketing.

Print your company name or logo on the items you’re handing out. This is important, as it can help in your branding efforts. As much as possible, place your emblem (or name) on strategic locations, so that more people can actually see it. And the more the people who see your business name, the better will it be for your campaigns.

Offer Quality Items

In order for this marketing method to work, you will need to give people items that they can actually use. Don’t invest in cheap, low quality products, as it might not give out the right message for your intended audience. When you give out quality items, you are actually telling your audience that what you are offering (or selling) is of high-quality as well.

Of course, this does not mean that you should spend an unreasonable amount of money on your handouts. Promotional products such as pens, pencils, post-its, USBs, umbrellas and etc. aren’t really expensive items – but you’ll be surprised at how effective they can be.

Have Various Options

Chances are – your business will have various segments that you will need to reach out to separately. Being so, it would be handy if you had different types of products to offer to them. If possible, invest on products for women, men, teens, seniors – or whatever group that you will need to focus on.

Promotional Items

The DON’Ts

Don’t Be Cheap

Consider promotional products as a worthwhile investment. If you are able to give out the right set of products to the right people – then the better the results will be.

So, don’t make price your only consideration. As much as possible, find products that may not really be that cheap – but are actually usable, interesting and will help spread good word about your business.

Don’t Forget to Do Your Market Research

Market research will always be important in your marketing efforts – whatever the method may be. After all, it is only when you are able to study and understand your audience that you’ll be able to connect with them.

In other words, you need to determine which products will be most viable for your market. Find out what your potential clients would like to receive and find ways to give them those products. Once you make this possible, then you can expect more people to appreciate the gesture – ultimately helping you reach your goals in the end.

Don’t Be Political

If you have particular religious or political views and beliefs (and are planning to apply them in the products you’re handing out) – please don’t. Otherwise, you run the risk of alienating particular genders, groups, ethnicities or segments in your target audience – thereby defeating the purpose of your marketing campaigns. To be safe, only use promotional products that are “neutral” – and usable as well.

Article Source: http://EzineArticles.com/?expert=Alex_Subotich

Tim Somers
Bizarre Marketing

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Testimonials

I have been using Bizarre's services for years, and it's a pleasure to work with Tim. He is a true professional and has become a friend along the way in support of my non-profit organization. His promotional items and printing services are top-notch. Thanks, Tim, for making us look so good :-) !

Wilheimina Long Youth Matter Inc.    Website   

A big thank you to Tim and the entire team at Bizarre Marketing. We switched to them after an unsatisfactory experience with a competitor and we are very thrilled with the end result! We'll definitely be using Bizarre Marketing in the future and highly recommend them.

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I met Tracy Hill at a networking event over a year ago and now cherish our relationship! She is the ultimate professional with a passion for helping other businesses grow. Her follow-up is second to none! Tracy is always searching for new ideas and opportunities for her clients. I highly recommend Tracy and Bizarre Marketing for your promotional items!

Cindy Hancock, Oasis In-Home Care    Website   

Thank you Tracy! It's great to have you as a local resource for my marketing items. Ordering couldn't have been easier and I appreciate your follow up. Jerry

Jerry Moore, O'Rear & Associates    Website   

Tracy Hill is wonderful, and is a great resource for all business owners. Tracy helped me get Style Books with my logo embossed on them, and I couldn't be happier with them. She worked with me and the vendor to make sure everything was perfect. Her customer service and follow-up was wonderful. I would highly recommend working with Tracy to any business owner needing marketing materials/promotional products!

Katie Rushton    Website   

Tim: Just like when one of my gift baskets arrives and you're so excited when you open the box and you're seeing something magical for the first time--that's how I felt when I saw those magnets. You did a fabulous job!

Mary Lewinski, Extra Special Baskets    Website   

I would like to thank Tracy Hill for a fantastic job. I had a huge networking event fast approaching and I needed promotional items for my vendor table. Tracy was able to recommend several options and cleaver ideas. We were able to place my order and I received the items in time for my event. I ordered pens and they look amazing.

I would highly recommend Bizarre Marketing and I would definitely recommend Tracy, she is the BEST!

Valerie Priester    Website   

I am so happy with my pens and business cards. I was like a kid in a candy store when I saw my pens (pink no doubt). My business cards are amazing - I finally got official cards with my logo, no more generic cards (they served their purpose). Tracy Hill was my representative and she is the absolute BEST! She helped me with ideas for an upcoming event and ensured everything would arrive on time for event.

Valerie Priester - Victorious Life Coaching    Website   

Thank you Tracy for helping me with our health fair. The Large insulated bags were a hit and are of very high quality. The pin wheels with our name on the handle were a hit as well with the children and the parents.

Sharon Gonzales    Website   

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