• Home
  • Marketing Services
  • Resources
  • About
    • Testimonials
    • Sales Rep Training
  • Contact Us
  • Blog

Bizarre Marketing

BizarreMarketingMagazine

The Pros and Cons of Having AI Interact with Your Customers

January 17, 2019 By Tim Somers Leave a Comment

What do you think of when you think of artificial intelligence?

If your thoughts veer to the ominous HAL in 2001: A Space Odyssey, you’re not alone. And yet, in my opinion it’s a mistake for small business owners to avoid investing at least a little bit of time and money in AI. It’s a trend that’s here to stay.

Now, that’s not to say that there aren’t some potential downsides to using AI. The most natural application of the technology for small business owners is a chatbot that can augment and improve your customer service. That means the bot would be interacting directly with your customers.

Scary? Maybe a little. But there are some serious benefits to using AI to go along with the risks. It’s important for you to understand both, so you can make an informed decision about whether AI is a worthwhile investment for your business.

The Pros of AI

Let’s start with the good news. Finding ways to have artificial intelligence interact directly with your customers can offer you some big rewards. Here’s what you need to know.

No Holidays or Time Off

The first plus of using AI for customer service is that AI isn’t human. That means it doesn’t need time off. It can be available to your customers around the clock, 365 days a year. If a customer needs help, your chatbot or virtual assistant can be there to offer it.

In the long run, you can save money on customer service because a chatbot can be programmed to handle a high volume of incoming requests and you won’t need to pay it a salary or benefits.

No Human Error

Another big benefit of incorporating AI into your customer service is that it can, if programmed properly, eliminate human error and make your customer interactions completely consistent across the board. That means no more flustered employees or inaccurate responses.

Even the best employee can be forgetful or have a bad day. A chatbot won’t have a bad day because they’re not programmed to have one. You can be sure that every customer who uses your chatbot will get the same professional, accurate information, every time.

Data Collection

Arguably the biggest positive associated with using artificial intelligence is that it can help you collect accurate and actionable data from your customers in real time. Since traditional customer research can take a huge amount of time, this is a huge plus and one that you can definitely use to your advantage.

You can learn which issues are causing trouble for your customers, which products they like the most, and at what times they’re most likely to buy from you. You can also use the data you collect to improve the programming of your chatbots and make your customer service even better than it already is.

Brand Personality

What’s your brand’s personality? Whether you’re formal or casual, funny or low-key, you can program your AI solutions with the language and personality that fits your brand. Since it can be difficult to screen employees and figure out how they’ll cope in a high-pressure situation, chatbots can be a good way to even things out.

The beauty of AI programming is that you can build variety and personality in with the right scriptwriters and programmers. You might not be able to imagine a chatbot with personality, but I also think you’ll be surprised by how much can be done with good programming.

These benefits are no joke. If you properly design and program your chatbots, they can help you elevate your customer service, build loyalty, and increase sales.

The Cons of AI

The pros are undeniable, but what are the downsides of having AI interact with your customers? There are several, and not surprisingly, they correlate with the pros I’ve already mentioned.

Round the Clock Monitoring

The first potential downside is related to the 24/7 nature of chatbots. A chatbot, even a well-programmed one, can’t handle ever potential customer problem. In fact, part of proper chatbot programming is making sure that the bot knows when and how to get human assistance.

Reading between the lines, then, there’s a need to have a human agent on call to back up the chatbot. That means that you’ll still need some human support and people who are willing to be on call even after hours.

Lack of Improvisation

Chatbot programming can do a lot – but it can’t do everything. In fact, one of the biggest downsides of using AI for customer service is that AI can’t improvise. It can only do what it’s been programmed to do.

In nine out of ten cases, that’s probably going to be fine. But what happens if a customer isn’t fluent in English or asks a question in a way that’s unfamiliar to the bot? You’ve got to be prepared for the likelihood that some customers, some of the time, will find dealing with a bot to be frustrating.

Data Theft

I already told you that AI can collect data and that can be a huge benefit. But, of course, any time you collect data you’ve also got to store data – and that can leave you vulnerable to hacking.

This isn’t really a downside so much as it is a warning. If you are going to use chatbots for your business, make sure to take appropriate security measures and use encryption to protect your valuable data.

AI Manipulation

The final potential downside is the sort of worst-case scenario that we all think of when we think of AI. It’s that a bad actor could find a way to manipulate your chatbots or virtual agents to make them work in a way that is contrary to your interests.

Some manipulations may be relatively harmless, but the danger is that, since chatbots use machine learning to improve their performance, they may pick up bad habits from some users. You’ll need to be prepared to be on the lookout for problems and correct them immediately.

You’re not hiring HAL…

Using AI to interact with customers can do a great deal to help your business grow. The key is to put yourself in a position to reap the benefits while also protecting yourself from the potential downsides associated with AI.

Tim Somers – Bizarre Marketing

Previous Post
Next Post

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Testimonials

I have been using Bizarre's services for years, and it's a pleasure to work with Tim. He is a true professional and has become a friend along the way in support of my non-profit organization. His promotional items and printing services are top-notch. Thanks, Tim, for making us look so good :-) !

Wilheimina Long Youth Matter Inc.    Website   

A big thank you to Tim and the entire team at Bizarre Marketing. We switched to them after an unsatisfactory experience with a competitor and we are very thrilled with the end result! We'll definitely be using Bizarre Marketing in the future and highly recommend them.

Tricia Cawley Heritage Automotive Group    Website   

I met Tracy Hill at a networking event over a year ago and now cherish our relationship! She is the ultimate professional with a passion for helping other businesses grow. Her follow-up is second to none! Tracy is always searching for new ideas and opportunities for her clients. I highly recommend Tracy and Bizarre Marketing for your promotional items!

Cindy Hancock, Oasis In-Home Care    Website   

Thank you Tracy! It's great to have you as a local resource for my marketing items. Ordering couldn't have been easier and I appreciate your follow up. Jerry

Jerry Moore, O'Rear & Associates    Website   

Tracy Hill is wonderful, and is a great resource for all business owners. Tracy helped me get Style Books with my logo embossed on them, and I couldn't be happier with them. She worked with me and the vendor to make sure everything was perfect. Her customer service and follow-up was wonderful. I would highly recommend working with Tracy to any business owner needing marketing materials/promotional products!

Katie Rushton    Website   

Tim: Just like when one of my gift baskets arrives and you're so excited when you open the box and you're seeing something magical for the first time--that's how I felt when I saw those magnets. You did a fabulous job!

Mary Lewinski, Extra Special Baskets    Website   

I would like to thank Tracy Hill for a fantastic job. I had a huge networking event fast approaching and I needed promotional items for my vendor table. Tracy was able to recommend several options and cleaver ideas. We were able to place my order and I received the items in time for my event. I ordered pens and they look amazing.

I would highly recommend Bizarre Marketing and I would definitely recommend Tracy, she is the BEST!

Valerie Priester    Website   

I am so happy with my pens and business cards. I was like a kid in a candy store when I saw my pens (pink no doubt). My business cards are amazing - I finally got official cards with my logo, no more generic cards (they served their purpose). Tracy Hill was my representative and she is the absolute BEST! She helped me with ideas for an upcoming event and ensured everything would arrive on time for event.

Valerie Priester - Victorious Life Coaching    Website   

Thank you Tracy for helping me with our health fair. The Large insulated bags were a hit and are of very high quality. The pin wheels with our name on the handle were a hit as well with the children and the parents.

Sharon Gonzales    Website   

Bizarre Marketing

23772 West Rd., #450 Brownstown MI 48183 734-782-9600
  • Home
  • Contact Us
  • Blog
  • Privacy Policy

Copyright © 2023 · Bizarre Marketing, LLC · Log in